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The Impact of a Google Penalty: Overstock.com

Google has officially lifted a manual penalty it leveled against one of the largest online retailers Overstock.com. The company was initially penalized in late February for a link building scheme that awarded discounts in exchange for links on .edu web sites.

Being Number 1 Nets 36 Percent of Organic Clicks

A new study shows that ranking first for a keyword nets an average of 36.4 percent of organic clicks but ranking second nets just 12.5 percent, emphasizing the importance of a number one ranking. Before we examine the data closer, one important note is that the study did not include PPC clicks and thus the … Continued

Google Now Responding to Reconsideration Requests

Google had been criticized for its lack of communication on penalties, especially with webmasters who submitted reconsideration requests but did not have manual penalties. Previously if a webmaster submitted a complaint but their site did not have a manual penalty, their correspondence was ignored. Now it appears that Google is notifying webmasters who submit re-inclusion … Continued

A Site is Never Finished Part 2

About a month and half ago we wrote that sites are never finished, and just one month later, we rolled out a complete redesign of our site. The new look was built on the idea of shifting the focus of the site to our core services and making it easier for users to navigate. Over … Continued

Google Rolls Out Panda Update v1.1, Takes it Global

In late February, Google rolled out the Panda update targeting low quality content.  Now, a month and a half later, they have implemented the algorithm change throughout all English language Google domains (.co.uk,.com.au, etc…) with additional changes in how they analyze long tail search and utilize user feedback. The original Panda update was met with … Continued

Twitter Improved User Retention Rates With Counter Intuition

The most common methodology for user experience optimization is  simplifying the conversion process to make it as easy as possible for someone to interact with your site. This often involves shortening steps, simplifying pages and cleaning up clunky designs. However, Twitter discovered that inserting additional steps into the sign up process actually improved user sign … Continued