The impact of Google +1 can now be tracked in both Webmaster Tools and Google Analytics with special reports and plugins to monitor activity, engagement and impact. Webmaster Tools now has a +1 metrics section with three new reports in the left sidebar: Search Impact, Activity and Audience. – Search Impact: This report displays a … Continued
I remember years ago when Pagerank was considered the premier metric for measuring a site on the web, and the lack of fanfare over the new toolbar Pagerank update has given me hope that the SEO community is finally moving away from a PR-centric view of the web. From 2000 to 2006 Google regularly updated … Continued
We’re nearly halfway through 2011 and we thought it would be interesting to take a look back on our 10 most popular posts. Over the first six months we wrote nearly 70 posts, and the following list features the most visited and talked about posts on our site: 1. Google penalizes JC Penney for using … Continued
Earlier today people began seeing +1 counts for sites in their search results even if they weren’t logged in to their Google account. It was only a matter of time before this happened, and the move will likely increase the adoption of the +1 button. When we searched for major sites (Mashable, Facebook) and Google … Continued
New data indicates that Tumblr.com has overtaken WordPress in terms of the number of blogs hosted on their respective sites. According to statistics published by each site, Tumblr now leads WordPress by more than 80,000 blogs with both sites reporting more than 20 million blogs. The important thing to note about these figures is that … Continued
Google recently released two new features for the new version of Google Analytics which help users zoom in on clustered locations and see individual states and provinces outside of the United States. The first feature is a magnifying glass which pops up when you have a large cluster of cities. In previous versions, clustered cities … Continued
A new study published by Performics reveals why Linkedin is considered the most important social network. The study of nearly 3,000 people looked at active social network users and examined how they use and perceive services as well as information on social media sites. There was an even split among people who seek and give advice … Continued
During the keynote of SMX Advanced, Matt Cutts confirmed that Google plans to release another tweak to their Panda algorithm change that deals specifically with content that is scraped and reposted on other sites. One of the most common problems in search over the last few years has been sites re-posting content and outranking the … Continued
Our company generates hundreds of pages of content each month for clients and our own site. We write blog posts and informative articles as well as develop on-site content. However, our ability to measure the effectiveness of an individual piece has largely been at the page level, which combines the content with meta tags, URL … Continued
Analytics reports are becoming more robust as data from Google Webmaster Tools will now be integrated into Google Analytics. Google made the announcement earlier today at SMX and expanded on it with a subsequent post on their analytics blog. The data sharing is now in a pilot program, but when it’s rolled out later this … Continued