Site owners will now receive alerts when Google detects duplicate content on another domain through their Webmaster Tools platform. The new alerts will help webmasters be proactive about sites that copy or republish their work and in some cases discover issues within their own sites. It’s no secret that copied content is a huge problem … Continued
EdgeRank recently released preliminary data on Facebook’s redesigned newsfeed showing that overall fan page impressions dropped but engagement increased. The new data shows that companies on Facebook need to adjust and reformulate their social media strategies for the new hybrid feed. The Impact of the “Hybrid” Newsfeed Facebook’s most visible change has been the hybrid … Continued
In the latest Fahrenheit Marketing blog, SEO Specialist Will Gallahue takes us a bit further into Fahrenheit’s Search Engine Optimization philosophy. At Fahrenheit, SEO goes beyond back-links and keyword rich content and focuses on building an overall web presence through social sites and search engines. In the video we highlight the fact that testing is … Continued
Recently, Facebook released information on new features that benefit advertisers and fan page administrators. Among these, Facebook added a new “People are talking about this” feature. The purpose of this new section is to track different conversations surrounding a particular topic but research showed people were more confused than excited about it. Seeing the confusion, … Continued
Bing has confirmed that they still look at the meta keywords tag when crawling sites but instead of using the information as a ranking signal, the search engine uses it as a way of detecting spam. The meta keywords tag dates back to the early days of search and it was meant to help engines … Continued
Recently SEOmoz.org conducted a research experiment in which they used Mirametrix eye-tracking equipment to gauge consumer engagement on the different aspects of Google Search Engine Ranking Pages (SERP). Eight different participants between the ages of 18-30 were shown SERPs for a total of 30 seconds. We’ll begin with SERP experiment number one titled “Local #1 – … Continued
In Fahrenheit’s latest video blog “A Click is Not a Client”, SEO Specialist Will Gallahue briefly runs though the Fahrenheit Marketing Search Engine Optimization philosophy. When evaluating the success of a website, there are many factors to consider beyond traffic volume. Many companies make the mistake of solely basing performance on consumer traffic and web … Continued
2011 has been one of tremendous growth for Google Chrome as its market share continually makes gains on browser giants such as Firefox and Internet Explorer. Under the assumption that these trends continue, StatCounter predicts that Chrome will become the second most used browser by this upcoming December. Google Chrome began the year with a … Continued
Facebook has become the medium of choice for brands looking to connect with consumers but businesses always had a hard time getting detailed metrics regarding pages and campaigns. This is going to change in the upcoming days as Facebook is set to release a new set of tools designed to improve the measurement of consumer … Continued
Facebook recently announced a multitude of changes to the website’s features and user interface including the brand new Facebook Timeline. In Fahrenheit Marketing’s newest video blog, Joseph Holguin takes us through Timeline which is shaping up to be one of the most exciting changes to Facebook since it was launched. This new feature puts your … Continued