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Month: March 2012

Do Users Want Personalized Search

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Recently Pew Research Center’s Internet & American Life Project released the results of a survey on search engine use. The researchers interviewed over 2,000 adults by telephone, asking them about how often they used search engines, which search engines they used, and if they cared for personalized search. The results paint an interesting picture of … Continued

Organic Search Severely Undervalued by Marketers

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A recent study conducted by marketing firm Slingshot SEO determined that companies should invest more time and effort in organic search, which is when customers type terms into internet search engines, and discover companies products. The study tracked the online conversion process for over 30 domains, including large retailers, and covered 23 million multiple interaction … Continued