At Fahrenheit Marketing we use many online marketing tools that help us get our clients the results they want. For example, when our clients want to use email marketing to contact their customers, we use MailChimp because it always gives us the results we need. Through MailChimp, we design email newsletters, send them out, share … Continued
The A/B test is a powerful tool we use at Fahrenheit Marketing to determine what converts users. Unlike most tests, it is painless since users aren’t even aware they are being tested. During an A/B test users are sent to a slightly different version of a given Web page and their behavior is compared against … Continued
About a year ago, Google started using encrypting search by default for users that were signed-in to Google. A new study by Optify has shown that since the start of the privacy setting that the “not provided” rate of search results has increased by 171 percent to account for almost 40 percent of referring keywords … Continued
As the holidays approach, so do more marketing opportunities as consumers begin their buying frenzies. A recent article about making good investments in PPC spending over the holidays aimed to remind everyone that PPC analysts should make sure their clients are getting the most for their money, especially during the holiday season. The article recommended … Continued
Who cares if you have a responsive web design? Google does — and so should you. In a Google blog post discussing the best ways to create a mobile presence that Google can easily crawl and index, Google’s number one suggestion was having a website with responsive web design. Responsive web design means that your … Continued
What is a brand? Your brand is your company’s reason for existing and how that reason is expressed through your advertising, website, social media, etc., to your customers, shareholders and employees. Even though you create your company’s brand, a brand is really a combination of the associations and value that your customers place on your … Continued