Did you know that on average eight out of 10 people will read a headline, but only two out of 10 will read the rest of the article? This means copywriters must always strive to write the most attention-grabbing headlines possible. Here are five tips we’ve learned to write headlines that draw readers into our … Continued
As we look back on 2012, we wanted to highlight our most popular blog posts. It’s been an eventful year in online marketing, and our most read posts highlight some of 2012’s biggest happenings: 1. Privacy and Duck Duck Go Google’s personalized search results were in the news a lot this year. Our most popular … Continued
2012 was a big year for Fahrenheit Marketing—for one we started our online public relations service. To learn more about why we began a focus on online PR, we asked our Public Relations Specialist Julianne Coyne to tell us more about it. What is online PR? We use the term online PR to describe the … Continued
We hope you enjoyed our previous installment on the first steps we take to create websites that turn clicks into customers. In part two, you will hear from our talented Web designers, content writers and Web developers and their roles in website creation. Create the web design.Brian Y., Web Designer For our clients, we can … Continued
How does Fahrenheit Marketing create a client’s website? In this two-part series, you can learn as members from our talented team share how we work together to make websites that are just what our clients were looking for. 1.Talk with clients about what they want. Garrett, Account Executive: We get to know our clients’ businesses … Continued
We know we have passionate Web developers when they love using their free time to keep on coding. We shared previously about our developer Ben’s WordPress theme and today we are sharing about our application developer Patrick’s Drupal Base Building Blocks theme. What is Drupal? Drupal is an open source content management system that is written … Continued
We like staying updated on the online marketing world through reading as many newsworthy online marketing articles as we can find. To help you stay on top of what’s new too, here are some recent articles we’ve been talking about in our office: 1. Mashable Leans Hard Into Native, Viewable Ads Mashable, the social media … Continued
When we design websites, we don’t just focus on how the site looks, we care about every detail and how these details will impact user experience (UX) from start to finish. Microsoft Research has found that the average Web page visit lasts less than one minute. We know every second counts, which is why we … Continued
Even though most people know social media would help their businesses, many aren’t sure how to use it effectively. For this Follow Friday, we found five social media gurus that we learn from who were on the Forbes list for the Top 10 Influencers in Social Media. 1. @chrisbrogan: Chris Brogan is the NY Times … Continued
The type of advertising that worked decades ago doesn’t connect with this generation. People skip TV commercials, their eyes have become attuned to zoning out online ads, and they rarely buy magazines or newspapers. That is why another kind of advertising has become king, content marketing. The Content Marketing Institute says that content marketing is … Continued