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How to Get Your Video to Go Viral

Whether you are a nonprofit organization, a four-year university or a new law firm, your company can benefit from a viral video. The advantages are endless, and it’s free publicity for you. These videos can change previous attitudes, generate sales, recruit volunteers or whatever your goal is for your company. So how do you do … Continued

China Lifts Facebook Ban in Free-Trade Zone

According to CNN, China has recently created a 17-square-mile “Free-Trade Zone,” where individuals will be able to access formerly blocked websites like Facebook and Twitter. The area is titled Shanghai Free-Trade Zone and will be launched this Sunday. Prior to this lifted ban, China was known worldwide for blocking citizens and visitors from visiting foreign … Continued

Is Your Brand Following Twitter Etiquette?

Social media has proven to be valuable in promoting website traffic for organizations, most commonly through the use of Facebook, Twitter and Google Plus. This is partially because social media helps bridge the communication gap between organizations and the targeted publics. Because of its increasing importance in online marketing, organizations should follow Twitter etiquette when … Continued

Pinterest to Dabble in Ads

In a blog post and an email to users, Pinterest has finally announced their foray into advertisements after existing ad-free for three years. CEO Ben Silbermann announced the advertisements will come in the form of “promoted pins”, a la Twitter’s promoted tweets and Facebook’s promoted posts, all of which appear directly in user’s feeds. He … Continued

YouTube to Enable Offline Viewing

YouTube has announced that in its newest update coming in November users will be able to view videos without an internet connection on their mobile devices. Users will have the option to download videos onto their phones, tablets, or other mobile devices while on an internet connection. Users will be able to watch any videos … Continued

How to Improve Your Site’s Bounce Rate

As the owner of a website, you may think that any page view is a good thing, but if your hits start to bounce, it could mean trouble for you and your SEO. What does it mean when your views “bounce?” “Bounce,” in this context, means to leave, so it basically means that your viewers … Continued

The Importance of SEO for Attorneys

When it comes to finding good legal help these days, nobody picks up the Yellow Pages anymore to find a legal firm. The Internet has completely changed the way effectively marketing any type of business is done. Especially for attorneys, the marketing landscape has vastly changed in the past decade. The majority of people who … Continued

In The News: Google

Search engine giant Google is considered to be the primary thought leader and trendsetter in the world of internet search. In fact, it would be safe to say that Google has made (and is making) SEO what it is today. Considering the integral role Google plays in an industry as dynamic as SEO, it’s important … Continued

Apple Unveils iPhone 5C, 5S

At an event in Cupertino, Calif. yesterday, Apple unveiled its latest additions to the iPhone family. The event primarily focused on the new, affordable iPhone 5C and the premium-quality iPhone 5S. Here is a quick rundown of the two phones: iPhone 5C Advertised as the affordable version of the iPhone 5S, critics complain the 5C … Continued

The Importance of a Mobile Site

With the amount of individuals with smartphones in the world growing steadily, businesses need to concern themselves with a mobile-accessible website. In fact, businesses that have not yet developed a mobile-friendly website will find themselves part of the laggard minority. But, that’s okay, because recognizing you have a problem is the first step in solving … Continued