Deciding on the perfect content and layout of your business’ website can be a painstaking, time-consuming task. To help ease the anxiety of this common obstacle, Fahrenheit Marketing offers A/B testing, among many other tools. Sometimes referred to as bucket testing, the marketing approach of A/B testing involves the comparison of a control sample page to several different single-variable sample pages in order to determine which brings the most traffic and elicits the biggest boost in conversion rates.

Of the various forms and levels of controlled testing, this is the easiest to run and set up. Among other options, before and after testing, multivariate testing and segmented, personalized and/or experimental testing, each offers different stages of complexity and feedback. For example, multivariate requires more traffic, time and technical work than A/B to be effective. In addition, it is advisable to carry out a few A/B tests on the specific page before moving to this level of approach.

The range of tests administered is virtually unlimited, but there are some basic points that we will address to provide your website the best possible response rates. Merely changing something as simple as an image could prove to be a huge factor in the effectiveness of your company’s site, thus improving its overall ranking and search power.

For instance, if a local furniture store is marketing an upcoming sale on their website and includes an illustration of different couches, but they are not generating significant traffic, a photograph of their inventory may better suit their target audience’s expectations. Although this sample comes across as common sense, it is just one of many, many scenarios that our marketing consultants specialize in.

In order to be truly effective, the test must reach an audience of a sufficient size, so there is a reasonable chance of determining a meaningful difference between the control site and the variable sites. This is where Fahrenheit’s A/B testing soars. Due to our strong tracking capabilities, we are able to see which content, layout, colors and images will be the most beneficial to growing your business’ clientele.

Our web designers provide cutting-edge technology and determined focus to each website produced. A/B testing affords them the opportunity to see and understand how your site should be developed, and your company will enjoy the results.

Contact our professional online marketing consultants today to discuss the perks A/B testing will bring to your business.