URL: www.austinsmiles.com
Product: General Dentistry, Cosmetic Dentistry
Campaign: Internet Marketing, Search Engine Optimization, Social Media Marketing, Lead Generation
Time Frame: March 2008 – Present Day

Background:

When Fahrenheit was first approached by Dr. Michael McCarty’s dentistry practice, their website marketing focused heavily on pay-per-click advertising. The automated campaign inefficiently mismanaged their marketing budget, causing frustration and revenue loss on what could potentially be used to harness new business. Cookie-cutter solutions that are “made easy” for the end user had been tried with no success (the likes of Reach Local, Adzoo, CitySearch and others). The Austin dentist also generated new clientele through patient referrals; however, this limited his reach to those who already knew about him.

Fahrenheit Marketing was engaged as the dental practice’s marketing agency of record with the task of reinventing the brand and expanding the customer base. Over the past two years, Fahrenheit has provided Austin Smiles with a gorgeous, informative and relevant website, an aggressive search engine optimization (SEO) campaign, social media marketing and advertising, as well as some direct mail initiatives.

Strategy:

Our search engine optimization specialists analyze target audience behavior, deciphering which marketing methods most strongly speak to the most targeted customer base. A/B testing lets us determine which marketing formula results in the most successful conversion rates, creating customers out of visitors through phone calls and form submissions. The new website design and content accurately conveys the office’s quality of performance, effectively explaining procedures and benefits experienced at Dr. McCarty’s practice.

Fahrenheit organizes and markets to Dr. McCarty’s existing patients with monthly newsletters, reinforcing Austin Smiles’ brand and services.

Results:

Between April 2008 and now, June 2010, Fahrenheit’s use of organic optimization increased Dr. McCarty’s online visitors by 380%. That’s what we call a return on investment (ROI).