FAHREN NEWS
Mobile Could Top 22 Percent of Total Search Spend Next Year
A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012. EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 [...]
Top Tools from Pubcon 2011
We’ve decided to share some of the tools that were frequently mentioned in both presentations and tweets at the 2011 Pubcon Las Vegas conference. Link Building Link Research Tools Link Research Tools (LRT) combines link data from 22 sources and includes 53 different metrics to measure link value and find high quality sources of links. [...]
Google Announces Major Algorithm Change for Freshness
Google unveiled a new algorithm update aimed at providing fresher search results that’s expected to impact 35 percent of searches by providing recent news, blog posts and multimedia when a user’s intent is to find the latest information on a topic. Example searches that could see “fresher” results: – who to start for fantasy football [...]
Google’s Big Lie About the Impact of “Not Provided” Keyword Data
I’m angry at Google and I’m not alone as the SEO community has started to realize the full impact of Google’s decision to block keyword referral data for searches done when people are signed into their Google account. What started as a minor inconvenience has turned into a nightmare for SEO companies that are now [...]
