As the holidays approach, so do more marketing opportunities as consumers begin their buying frenzies. A recent article about making good investments in PPC spending over the holidays aimed to remind everyone that PPC analysts should make sure their clients … Continued
Who cares if you have a responsive web design? Google does — and so should you. In a Google blog post discussing the best ways to create a mobile presence that Google can easily crawl and index, Google’s number one … Continued
What is a brand? Your brand is your company’s reason for existing and how that reason is expressed through your advertising, website, social media, etc., to your customers, shareholders and employees. Even though you create your company’s brand, a brand … Continued
Fahrenheit Marketing Team Member Profile Zane Schwarzlose is Fahrenheit Marketing’s Search Engine Specialist. Zane keeps his nose to the SEO grindstone while standing up. It started small, with Zane collecting empty boxes from the Fahrenheit employee lounge that once held … Continued
With Google’s recent Penguin update, many sites are finding it difficult to rank high in search engine results. The Penguin update was intended to weed out sites using spammy, black-hat or questionable search engine optimization (SEO) techniques to achieve a … Continued
You say you dislike social media, but have you taken it for a spin? Many shy away from social media because they feel left in the dark. Granted, in the beginning the learning curve can feel like falling into an … Continued
One of the biggest debates in Internet marketing for businesses is how to gauge social media’s return on investment. Will businesses get their money back? If not, what’s the point? Arguments we’ve heard against social media include: “I don’t Facebook.” … Continued
You’ve worked hard to make your site’s content fresh and relevant. Why the high bounce rate and silent phones? Your site may have the most researched, informative and engaging content on the planet–but if your website visitor is confronted with … Continued
Accompl.sh As someone who creates long to-do lists every day (inevitably bringing on a sigh of resignation come evening), could it be possible that this web app might actually give me the elusive “Just what I needed” with its sheer … Continued
You know what it means to get a “like” on Facebook.You feel special, plus your status or post is shown to more of your friends. If your Facebook business page gets more likes, more of your customers’ friends hear about … Continued
