FAHREN NEWS Category: Advertising
How Fahrenheit’s Web Developers Stay Smart
Austin is the perfect city for our web developers to live and work in. Around every corner are tech resources that help them stay up to date on what’s going on in the web development field. Here are some of the Austin tech monthly meetups our web developers attend in order to better serve our [...]
Combining Online Video with TV Advertising Doubles Brand Recall
A recent YouTube/Ipsos Study divided 2400 participants into three groups, and compared interaction between television and YouTube advertisements that played before the selected video. One group was shown TV ads, one group was shown ads on YouTube and the third group was shown a combination of the two. The group viewing both types of advertisements [...]
Video Advertising Views Up 128% in 2011
Online video views have exploded in popularity over the past few years, likely due to a variety of factors including increased internet speeds, and better mobile and tablet video technology. According to the Q3 Video Monetization Report by Free Wheel, this year alone online video views are up 97%. The number of video ad views [...]
Google Receives 44% of Global Ad Spend
According to data released by communications firm ZenithOptimedia, Google now owns 44% of the global advertising market. This is up nearly 10% over the past five years, solidifying Google’s dominance in online advertising. Google has continued to gain market share at an impressive rate, largely due to acquisitions such as YouTube. Facebook is also gaining [...]
