FAHREN NEWS Category: Mobile
Consumers Shopped till their Fingers Dropped
The prediction that mobile searches and sales would escalate during the 2011 holidays came true. According to IBM, in December 2011 these numbers were double what they were for the same period last year. 14.6 percent of all online sessions on a retailer’s site launched from a mobile device, compared to 5.6 percent during the [...]
Android Takes a Bite Out of Apple’s Market Share
Android beat out Apple’s iOS in market share last month, according to the number of ad impressions seen by ad network Chitika. In December, Android grabbed the lead with a 51.6 percent share, leaving iOS in second place with 46.5 percent. Google’s Android chief Andy Rubin recently touted that 3.7 million Android devices were activated [...]
40 Million Mobile Users Access Social Media Daily
According to comScore, approximately 40 million mobile device users access social media on a daily basis. This enormous number of mobile users who access social sites comes as no surprise. Facebook has already announced that its global active mobile user base has topped 350 million, which is nearly 44% of its active user base. These [...]
Mobile Could Top 22 Percent of Total Search Spend Next Year
A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012. EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 [...]
