FAHREN NEWS Category: PPC
Small Businesses Projected to Spend More on Social Media than Paid Search
Borrell Associates has released a new report about small businesses (SMB) and their adoption of social media. According to the report, as many as 64% of small businesses have social media presences, and the majority of them use Facebook. These numbers vary slightly from other recent studies, but as a whole, popular studies have found [...]
Paid Search 6 Times More Effective for Offline Sales
A new study by retail marketing firm RevTrax revealed the impact paid search has on offline sales. For every $1 in online revenue generated by paid search, $6 is generated in offline revenue. This fact has been easy for marketers to overlook, due to the difficulty of tracking online-to-offline transactions. For two years, RevTrax monitored [...]
Advertising to Moms on Facebook
According to eMarketer, there are approximately 23 million US moms who have children under the age of 18, and are active Facebook users–approximately two-thirds of all moms in the US! While this market appears to be an appetizing target for many advertisers and marketers, research shows that moms can be a tricky group to reach. [...]
The 20 Most Expensive PPC Segments
97 percent of Google’s revenue comes from their advertising platform, which generated more than $32 billion last year. When we try to imagine the most expensive keyword groups, we probably think of legal and financial terms. But according to a new report issued by Wordstream, the top 20 most expensive PPC segments include keyword sets [...]
