What To Do After You’ve Been Scammed By an SEO Firm

We hate to admit it, but, unfortunately, some SEO companies are less-than-ethical, just like in any other industry. Of course, when an SEO company starts taking unethical steps to optimize your website, you could end up with an unnatural links … Continued

Panda and Penguin: An Intro

If you spend time around people who own websites, you might have heard that Google refreshed its Penguin algorithm last week. In previous months, the popular search-related buzzword was “Panda.” These two terms often leave people who aren’t involved with … Continued

Pinterest Marketing Tips for Beginners

You’ve probably heard a lot about Pinterest over the last year, and rightfully so: 15 percent of adult Internet users in the United States have an account on the service. With that many active users, it’s time to start thinking … Continued

10 Books to Read to Sharpen Your SEO Skills

There are hundreds of SEO articles all over the Web, but sometimes if you really want to learn more, the best way is to grab a great SEO book, settle down in your favorite chair and dig in. Here are … Continued

4 SEO Considerations When Doing a Website Redesign

It’s fun to have a redesigned website that wows your viewers — but that shouldn’t be your main goal. The point of your website redesign should be to convert more of your viewers into dedicated customers. As you start the … Continued

How Do I Find My Unique Selling Proposition?

If you want your business to rank higher in search engines, get more conversions and more revenue, you have to live out your unique selling proposition or USP. Your USP tells consumers what you have to offer that no one … Continued

How to Choose a Domain Name for SEO

You’ve got your business’s website, but now you need a savvy domain name—one that will drive traffic to your site. But what’s in a name, anyhow? Will your domain name really make that big of a difference when it comes … Continued

Fahrenheit Tool Profile: SEOmoz

An online marketing tool we couldn’t live without is SEOmoz. We use it everyday to keep track of how our clients are doing and how we can help them convert even more clicks into customers. Here are the three reasons … Continued

Part 1:The Guide to How Fahrenheit Builds a Website

How does Fahrenheit Marketing create a client’s website? In this two-part series, you can learn as members from our talented team share how we work together to make websites that are just what our clients were looking for. 1.Talk with … Continued