On the heels of the recent manual penalty against J.C. Penny, Matt Cutts released a new Google Webmaster Help video that talks about both manual and algorithmic penalties and how Google treats each of them. Highlights: - Google has two … Continued
The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.
Watching the news reports this morning, I thought of an interesting analogy between people who choose to drive in bad weather and sites that choose to use paid links.
During yesterday's Farsight 2011 discussion, the topic of content farming was discussed among representatives from Google, Bing and Blekko. The discussion centered around whether content generated in this manner should be considered spam and produced some interesting insights into how … Continued
At today's Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their … Continued
In a recent video, Matt Cutts addressed a common "misconception" regarding domain registration that as a domain got closer to expiration, its ability to rank would suffer. The logic behind this belief was that in an effort to reduce web … Continued