FAHREN NEWS Category: User Experience
Restaurant Websites: Hold the Flash
Slate recently published an article asking a very intriguing question: why are restaurant websites so bad? Pull up almost any eatery’s site and you’ll find it littered with huge images of (at best) featured dishes or (at worst) stock photography and a chef’s head shot. Flash that can’t be seen on iPhones is prevalent in [...]
Facebook Likes and Social Plugins: Online Marketing Success
Based on recent data from Facebook, including “Like” buttons and other social plugins on your website will likely have a significant effect on visitor traffic and conversions. On average, media sites have seen a 300% increase in referral traffic after integrating Facebook into their site. Websites such as The Huffington Post, ABC News, and Washington [...]
Twitter Improved User Retention Rates With Counter Intuition
The most common methodology for user experience optimization is simplifying the conversion process to make it as easy as possible for someone to interact with your site. This often involves shortening steps, simplifying pages and cleaning up clunky designs. However, Twitter discovered that inserting additional steps into the sign up process actually improved user sign [...]
Google’s New Site Blocking Tools and Customer Experience
Today Google announced a new site blocking feature that allows signed in users to block sites from appearing in their search results. This is essentially the same functionality found in the Personal Blocklist extension only its now ported to Google as a whole, regardless of your browser.
