Most webmasters want their websites to convert better. Those conversions can come through form submissions, phone calls, white paper downloads or likes on Facebook. To achieve better conversion rates, some webmasters have turned to A/B testing, or running randomized experiments … Continued
These days having a catchy jingle or a smooth slogan just doesn’t cut it when trying to sell your products. Users want lots and lots of information about whatever they are about to purchase, and not just any information, but … Continued
Unlike search engine optimization companies that only offer SEO, Fahrenheit Marketing offers our clients website design, mobile and web app development, public relations, SEO services, content development and more. Our broad range of online marketing services helps us not only … Continued
When we design websites, we don’t just focus on how the site looks, we care about every detail and how these details will impact user experience (UX) from start to finish. Microsoft Research has found that the average Web page … Continued
You’ve worked hard to make your site’s content fresh and relevant. Why the high bounce rate and silent phones? Your site may have the most researched, informative and engaging content on the planet–but if your website visitor is confronted with … Continued
Slate recently published an article asking a very intriguing question: why are restaurant websites so bad? Pull up almost any eatery’s site and you’ll find it littered with huge images of (at best) featured dishes or (at worst) stock photography … Continued
Based on recent data from Facebook, including “Like” buttons and other social plugins on your website will likely have a significant effect on visitor traffic and conversions. On average, media sites have seen a 300% increase in referral traffic after … Continued
The most common methodology for user experience optimization is simplifying the conversion process to make it as easy as possible for someone to interact with your site. This often involves shortening steps, simplifying pages and cleaning up clunky designs. However, … Continued
Today Google announced a new site blocking feature that allows signed in users to block sites from appearing in their search results. This is essentially the same functionality found in the Personal Blocklist extension only its now ported to Google as a whole, regardless of your browser.
