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Corporate Identity
What is a Logo Mark and what is it NOT
It would be hard to argue that a company's success is determined by how well their logo is designed, that simply isn't the case. Corporate Identity is one of the most misunderstood concepts of marketing. Often times, people believe that a logo is a brand, when in reality; a logo is a mark that stands for a brand. A brand is something much bigger than a logo. It’s a perception, an attitude that a community has toward a given company. A logo is what summarizes that attitude in a mark.
A Logo is NOT a brand.
At Fahrenheit Marketing, we create logo marks that speak to a culture. Often times, these marks are subjective but the meaning they will have once the brand is built is where the value is. Successful logo marks apart from a story mean nothing. Think of iconic marks such as Mercedes-Benz, BMW and Lexus…these are marks that stand on their own today but apart from their unique stories of luxury, performance and reliability, they don’t inspire any emotion. They are just "pretty marks".
Our commitment to your company is that we will create a unique, custom mark that will represent what your company stands for. Not literally, but figuratively. We will impart a fitting look and feel that will relate to your demographics and apply this mark to all of your presentation materials, establishing consistency in look and feel through all your communications. This process is not complicated, but it does take research and time. After all, it is a well worth it investment that will grow with your company and ultimately become synonymous with the values and services your company stands for.
