HARNESSING THE POWER OF THE INTERNET
Fahrenheit Marketing is a company focused on creating opportunity and driving growth by building brands and establishing online awareness for its clients. Our approach to marketing is Innovative, Creative and Measurable.
Internet Advertising is massive
With the growth of information on the internet has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.
Internet advertising is targeted
As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly shot-gun approach of newspaper advertisements, internet advertising is targeted! Through keyword research, SEO specialists are able to further qualify organic traffic to a website by optimizing only words that are deemed relevant to your business.
Internet adverting enables good conversion tracking
It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business website gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.
Internet advertising has lower entry-level fees
If you have a limited budget, internet advertising can reach much more than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickel or more, depending on your industry is.
Internet advertising offers greater return on investment (roi)
Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums. Through internet advertising, your waste is much lower. Your ROI fully justifies your camopaign cost.
Internet advertising has greater range
One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targetted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.
On the whole, internet advertising can be a great way to get the word out about your service or product in a cost-effective, efficient way.
Television is something of the past
We live in the Tivo/DVR age where people record their favorite shows and fast forward through commercials. The countless cable/satellite TV options are overwhelming making it difficult to target any particular group in mass.
Radio is on the decline
With the rise of digital radio (XM, Serius…) people are now listening to the stations that fit their taste…whether it is in music or talk show. Most of these subscription services are commercial free and that is one of the reasons why people prefer them.
The internet is where it’s at and if you don’t move with it now, you’ll have to move soon or fade into the background and noise of a crowded market place.
