At Fahrenheit Marketing, we understand the need for thorough research. That’s why we utilize Google Analytics.
Online analytics essentially translate into a code embedded in your website which provides us with feedback on your online traffic. As Google Analytics relays facts such as which pages gather the most clicks and how long each visitor stayed on each page, our web marketing professionals can determine which sections of your website need search engine optimization (SEO).

For example, the code relays which links prove most effective in increasing your online traffic – pay-per-click, contextual advertising, organic optimization, email marketing or social media sites – allowing us to optimize the inbound link building in your website to the most worthwhile use for your specific business. These statistics help us expand your page views by notifying us of precisely which tools are working for your company. Our job is to give you the best return for your investment; online analytics allow us to do just that.

Google Analytics not only lets us optimize the linking to your site, but your site itself. It lets us implement landing page optimization by telling us which specific pages from your site experience the most traffic, and how long each visitor stays on that page before clicking away. This information lets our web designers enhance the SEO of the pages with lower results, honing in on the specific problem areas.
Using these reports, we also track your transactions. We can see which marketing campaigns and which SEO keywords translate into a paid transaction for your company, and pursue those specific methods to enhance your online presence further. Google Analytics tracks your sales and converted leads, giving you an accurate conversion rate of visitor to customer. By comparing this number to the overall trends in online marketing, you can visualize your overall success and meet your own personalized goals.

Web analytics offer advanced technological tools to facilitate data analysis, such as pivot tables, motion chart visualizations and an isolation option for supplementary statistics. Using these tools, our professional web analysts dissect the information swiftly and accurately, converting the numbers into effective online advertisements.
In addition to all these general options, Google Analytics lets us set the parameters to create customized reports using variables tailored to your website’s specific needs. By viewing these personalized accounts, our qualified web consultants can better serve your company’s unique situation.

This fact base facilitates your e-commerce even further by automatically monitoring the numbers, notifying us immediately in the case of any extreme changes.

Call Fahrenheit Marketing today and see how our extensive experience and array of advanced technology can help make your business boom.