Online marketing allows products and services to instantly reach audiences globally, and our internet marketing firm offers the best possible online options for your business. Through search engine marketing, we boost your website’s visibility by increasing its presence on search engine results, thus increasing its traffic. Further, online marketing ties together creative and technical aspects of the internet: design, development, advertising and sales.

Contextual Advertising

Our professionals use a variety of techniques to improve your online marketing presence. For instance, we place banners and pop-ups for your company on related content sites and search engines like Google, Bing and Yahoo. This is called contextual advertising, because your ads appear on contextually relevant websites. If you run a bookstore, your contextual advertisement may appear when someone searches for “Austin books” on MSN. Or, we can fly a graphic banner from the top of a related content site, such as Amazon or Ebay. Each site charges a different fixed rate to retain the advertisement link.

Pay-per-click Advertising

Pay-per-click (PPC) advertising provides your company’s website a specific, consistent link, bringing your home page higher on initial search results for relevant keywords and phrases on search engines like Google and Yahoo. These differ from contextual advertisements in that they appear like any other search result on the page; the only differences are a slightly shaded background and the small text “Sponsored links” or “Sponsored ads.” These also differ in cost from contextual ads; PPC are exactly that, paid per click.

Social Media Management

A more community-oriented approach to online marketing lies in social media management. Social media networks offer connections that feel more personalized to consumers. These sites allow clients to connect to businesses on a more casual level, increasing trust between buyer and seller. On a site like Facebook, people can literally become “Friends” or “Fans” of their favorite local stores. On Twitter, people can become “Followers,” receiving constant updates on your business’ upcoming promotions and events. Social media also allow for your clientele to share your link with their own social network, expanding your online visibility exponentially. Social media management also increases your ranking on the search engine results page; the more people who share your link among themselves, the more search engines will consider your website relevant.

Fahrenheit Marketing is a top online marketing provider. Our goal is to increase your sales and profits through our industry expertise, in addition to giving you a creative, highly accessed website.
Call our Austin firm today to discuss your online marketing options with our professional web consultants.