Fahrenheit Marketing not only increases your online visibility and traffic, but we make sure your online presence breeds a positive reflection of your business by offering online reputation management (ORM).

ORM involves tracing commentary about your business, monitoring its content and taking action on negative statements when appropriate. Fahrenheit Marketing consistently watches public sentiment about your business, immediately noticing any developments in your online presence. Our marketing professionals are adept at analyzing these comments, researching their origin, purpose, placement and timing to ultimately consider their effect on your business and determine an appropriate response. ORM combines our online advertising skills with our public relations abilities to manage your company’s image.

It takes years to build a customer base, not to mention to earn the trust of the general public. One negative comment, properly distributed through an online medium, can drastically affect your incoming business. Consumer generated media spreads remarkably fast, and equally remarkably, most people trust it. Studies show online viewers believe most content created by other viewers. People trust people; your business is dubious from the outset, as it has a company name instead of a birth name.

Unfortunately, the people creating this content can be anyone – a disgruntled client, a stranger who enjoys stirring the pot, an embittered ex-employee or even a competitor. Using proper internet reputation management enables our marketing firm to asses these negative reviews as they come up, cutting the damage done to you immediately. With our internet advertising professionals behind you, you don’t have to wait a few weeks before noticing business has slowed down to find out you’ve been defamed online.
The internet attracts complaints like a pocket gathers lint. The anonymous forum is ideal for disgruntled people to vent. However, most of these individuals are not credible; our marketing firm researches the post thoroughly to discover its source, then determines the proper course of action.

As the internet is a multimedia forum, our qualified web designers understand the importance of covering all the bases while managing your online reputation. We not only watch the written word, but photographs and videos in circulation, as well. Our direct marketers monitor review sites like Yelp, article submission sites like Ezine Articles, collaborative sites like Wikipedia, discussion forums and blogs. We analyze social media sites like Twitter and Facebook to guide your web reputation from the source of community chatter.

Call our Austin-based search engine optimization (SEO) firm today to discuss your online reputation’s security with our professional web consultants.