Pay-per-click (PPC) advertising provides your company’s website a certain, consistent link, bringing your homepage higher on initial search results for relevant keywords and phrases on search engines like Google and Yahoo.
Although search engines offer PPC directly to businesses, making our online marketing agency a middle man, our professional search engine optimization (SEO) consultants can provide you with valuable insight concerning the technicalities and potential of PPC advertising. PPC advertising, also known as Pay Per Placement, Pay Per Position or Pay Per Ranking, can prove hurtful when not utilized appropriately. Cost-per-click (CPC) defines the amount of money a search engine charges per click for a sponsored link on the results page.

If a company doesn’t understand keyword management, they may choose the wrong phrases when deciding which results should bring up their link, resulting in irrelevant online traffic which does not convert to paying customers. Our web designers are trained in keyword distribution and target audience recognition, qualifying them to accurately determine appropriate search phrases for your unique services. Also, some businesses may not benefit from PPC simply due to their specific nature – for example, size, finances or products may make PPC superfluous. Our search engine optimization (SEO) firm knows how to weigh all the qualifying factors to determine if PPC is a worthwhile investment for your particular business.
PPC certainly can be an effective tool for some companies. Since you only pay per click, it doesn’t cost you to have the link in place; it only costs you every time a viewer clicks on it, so you are only paying for your active online traffic.

Search engines determine this cost through bidding wars. If you want to be the first sponsored link on Google’s results page for the phrase “Austin chiropractor,” for example, Google would determine your cost-per-click based on what your competitors are bidding.
Search engines aren’t the only sites which offer PPC; content sites also use these advertisement links. Content sites tend to determine a fixed rate cost, instead of deciding via bidding.
Depending on your customer base, Fahrenheit Marketing can help you determine which sites to pursue. Some options include GoogleAdWords, Yahoo! Search Marketing, Microsoft AdCenter, ABC Search and SearchFeed.

Sponsored links are an alternative to organic optimization, the natural enhancement of your placement in the search engine results via such methods as keyword distribution, inbound link building and content development. Although PPC works for a select number of companies, organic optimization works for any company. Our marketing firm can help you optimize your website to increase your visibility and traffic.

Your success is our success. Let us share our experience and knowledge with you. Call our office today to discuss your online marketing options.