Personalized Direct Mail
Since Fahrenheit Marketing is an Internet Marketing Agency, our focus is primarily on electronic media. We do, however, offer direct mail services to our clients as a way of complementing ongoing online campaigns. One of the most exciting things we do in our direct mail strategy is to apply "Image Personalization" to outgoing pieces.
One of the greatest challenges in direct mail campaigns is to get people to actually look at the ad before they toss it in the trash. Through image personalization, we are able to capture people’s attention as soon as they lay eyes on the printed piece.
Image personalization can be used in e-mail campaigns as well. We use variable data to match the custom-rendered image to the record in the database and voila! A gorgeous, eye-catching direct response piece is delivered with much better chances of conversion than any ordinary direct mail piece. Following are a few samples:
