Search engine optimization (SEO) incorporates a variety of tools and strategies to enhance your business’ online visibility and credibility. Living in the Google age, we would be remiss not to use the potential of this amazing tool to grow your window of opportunity by being available when potential clients are actively searching for your products and services.

SEO marketing appeals to two audiences: the human audience and the search engines. We use specialized tools and skills to address both. Using a variety of methods – statistics, placement, format and content – we increase your search engine rankings. However, within each of these methods, we deliver a natural aspect, appealing specifically to your target audience, the individuals which ultimately are the purpose behind any marketing strategy.

Organic Optimization

Our Austin marketing firm specializes in organic optimization, the heightening of your name on that prized first page of search engine results. Organic optimization occurs when a website jumps from page 4 to page 1 on Google or Bing, for example. Its opposite lies in pay-per-click (PPC) advertising, the sponsored links at the top of search engine results. Although our core competence is SEO, we are no strangers to PPC management (or pay-per-click management) as well. Most online experts would agree, however, that organic optimization is exponentially more effective. It works around the clock and is perceived as a position that was earned rather than purchased. We provide the services to organically increase your rankings and the expertise to translate that increase into converted leads, drawing people to your website and transforming them into paying customers.

Ranking and Traffic Analytics

We are infatuated with metrics. Our statistical support resides in ranking and traffic analytics. What this means to our clients is simple: no good money thrown after bad. By using in-house tools and analyzing collected data, we are able to determine the value of traffic brought by individual keywords. The process is rather tedious but very rewarding.

Inbound Link Building

Inbound link building involves embedding links in other websites to pull potential customers to your homepage. We create content for a variety of pages: directories like YellowPages, search engines like Bing, social networking sites like Twitter and various interest sites like StumbleUpon, to name a few. This not only increases the likelihood that a dormant potential client will notice your business through these links, but it also heightens your status in the search engines. It is important to note that link building is not as simple as it sounds. The quality of these links is very much relevant and often times we find that fly-by-night shops not to mention off-shore providers look to create volume to impress but no quality to deliver the results t hat you need. One good link is worth more than a thousand useless ones.

Email Marketing

We also strengthen your stature with current clients through email marketing. By formulating graphically appealing newsletters to convey applicable information about your company’s services, we create return buyers out of your established customer base. Fahrenheit Marketing does not condone any unethical advertising practices, including spam. We only incorporate email addresses obtained with the customer’s awareness and permission.

Mobile SEO

Our SEO service for mobile users entails a complete reformatting of your website, so we can make it effective for all viewers. Mobile phones access websites differently than computers. Our website designers can create mobile website experience that is rewarding and intuitive while taking full advantage of SEO efforts.

Copywriting/Content Development

Creating content is inherent in website design. Search engines are hungry for good quality, relevant content and that is precisely what we deliver. Our copywriters build riveting content while considering such SEO concerns as target audience and keyword distribution. We always dedicate appropriate research time prior to writing an article or publishing a blog post. It is very important to us and to your potential clients that the information they find on your site is relevant and noteworthy.

Call our Austin area marketing firm to speak to an SEO consultant about your unique business and online opportunities today.