Fahrenheit Marketing uses A/B & multivariable testing to help clients make important user experience decisions.

Testing results can bring measurable website improvements in:

• Page layout
• Headline and subhead copy
• Interface and button colors
• Form field layouts
• Imagery/graphics

Discovering the optimal combination of page elements for your website, landing page, banner ad or email newsletters can positively increase customer conversion rates on call-to-action pages and boost completion rates in the checkout process of your e-commerce cart.

Split A/B testing involves showing half your visitors one page and half your visitors a control page. This experimental testing approach is used over a set period of time to determine which page version is more effective at converting customers.

Multivariate testing is a more complex testing process. Whereas Split A/B testing involves the comparison of two webpage variations, multivariate testing involves numerous creative combinations.

Testing benefits include:

• Quick set-up and implementation- Fahrenheit can set-up a Split A/B test within the same day.
• Timely results- From start to finish, the length of a Split A/B test can range from three days to two weeks.
• Less expensive than focus groups- Gain valuable customer feedback without the ten thousand dollar price tag.

How can you make your website more efficient at converting customers? Contact us to find out.