A small business online marketing survey by Hurwitz & Associates show 46% of small businesses currently use email marketing to reach new or existing customers.

Email marketing can be a powerful, influential and direct marketing channel. Email empowers companies to selectively connect with customers and communicate timely promotions, product offerings, services or company news.

Email Benefits:

• Cost-effective. With delivery costs averaging a few cents per subscriber, email marketing is a cheaper solution than traditional, more expensive direct mail campaigns.
• Higher return on investment. Email marketing returns more sales dollars than other marketing channels (direct marketing, Internet advertising, social media advertising).
• Encourages repeat business. When used once a week or once a month, email marketing is an opportunity to remind customers of your brand and business proposition. It’s a great way to entice them to visit your website or retail location again.
• Instant performance measurement. Today’s email software provides real-time email campaign feedback. Track open rates, click through rates, unsubscribe rates and more. Discover statistics on where your customers live or what time they opened your email.

Using web analytic insights, we create an optimal email design, layout and content strategy. The goal is to create a successful campaign that introduces new customers to your brand or motivates current customers to take advantage of a promotion.

If you need an Austin email marketing firm to develop effective communication with subscribers contact us to learn more.

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