The goal of your website is to convert visitors into clients or paying customers, and we can get you there. Just like your business, we know your Web presence must be defined by the user experience — producing a compelling, accessible interaction where everyone benefits.

When creating a site, our design team keeps their eyes on seven key elements that take a so-so website to red hot:

• Accessibility — Responsive design for great user experience across multiple devices and browsers
• Content — Compelling headlines, subheads, graphics and call-outs to reinforce key messaging
• Usability — Consistent, user-friendly navigation and button interface
• Appearance — Fresh fonts, graphics and color palette, tailored to your company’s target demographic
• Structure — Fixed, proportional or fluid layouts to accommodate static or dynamic designs
• Audience — Tailoring design to the target user expectations and aesthetic sensibilities
• SEO — Search-engine appealing fonts, graphics, images and more to maximize customer exposure and conversion

Planning for Your Success

It’s one thing to make it pretty — but a pretty website isn’t enough. Our designers conduct extensive research and planning to optimize the site’s design for your company’s target audience, right down to the colors we use.

For example, if you are targeting an older audience, larger fonts, simple graphics and ease-of-use are some of the design elements we would incorporate. A flashy website with constantly moving objects confuses users who are trying to gather information about you and your business quickly.

Early in the process, we gain insight into your targeted audience and put together a website that will give them what they want.

Our designers work with the rest of the Fahrenheit Marketing team to ensure great SEO is achieved as well. We test our sites regularly to determine what elements of design need to be tweaked to get the results you need.

Your Company, Your Website

We are keenly aware that the time, money and effort you pour into your business is a huge investment, and we honor the fact that the website is ultimately yours, not ours. We don’t waste time coming up with design comps that are nowhere near what you want, because the initial consultation will give us a clear road map for what you are looking for.

Beautiful, Measurable Results

Web design is both an art and a science. We get that. And for years now, our team has been providing clients not only with gorgeous, inspiring Web design, but also with results you can measure. Take a look at our portfolio to see how and what we’ve delivered for other clients just like you.

Ready, Set…

Ready for a fresh look and increased traffic? Call us. Our team of designers and developers is eager to work with you to capture and publish all you have to offer your customers. It’s go time.

Contact us for a free consultation today.

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Our development team excels at marrying functionality to your site’s design. After all, if you’re going to get and keep the attention of potential clients, you’ve got to provide certain interactions to help them get what they want — whether that’s information or the ability to purchase a product directly from your site.

Effective Web development enables the site to work in various Web browsers and helps your business better relate to clients. Users can navigate easier and faster, keeping them happy and coming back for more.

We’ve got your back when it comes to:

• Website design and development
• Responsive (mobile friendly) Web designs
• Custom features, such as galleries, forums, blogs, video galleries, forms and other extensions.
• Web application development (to allow companies/users to perform specific functions)
• Content management systems
• E-commerce solutions

How We Roll

Our development team loves website development. They tend to stick with the following when it comes to helping our clients with development tasks:

Languages:

• PHP
• Javascript
• Node.js

Databases:

• MySQL
• MongoDB

Content Management Systems:

• WordPress
• Drupal

Infrastructure:

• Nginx
• Linux

Lawyer? Baker? (Candlestick Maker?)

We can help. Visitors and potential clients rarely have the patience to wait around if a site isn’t acting properly or doesn’t include the functions they need. We can help your business’s website achieve beauty and high functionality to make sure it doesn’t hit any of those potholes.

We have developed sites for dentists, attorneys and more. Check out our portfolio page to read more about what we’ve done for clients past and present.

Call Us.

We work with you to achieve a solid web presence that offers users a consistently great experience. Contact us today to find out more about partnering with our expert Web development team.

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You designed a website to bring in leads, and that just isn’t happening. Your phone isn’t ringing. No one is filling out your contact form. And maybe it’s not entirely your website’s fault.

Search engine optimization (SEO) is the practice of raising your site’s ranking for keywords to get you the traffic (and leads) that you deserve. A fast-growing industry, SEO is a form of online marketing with a tremendous return on investment.

SEO, an Investment in Your Future

At Fahrenheit Marketing, we employ a content-based SEO strategy. What that means to you is that the results of your SEO campaign won’t be at the whims of Google’s next algorithm update.

Our content-based SEO strategy includes:

• Keyword research
• On-page optimization
• Quality link building through:
  • News release syndication
  • Guest blogging
  • Link bait and evergreen content creation
  • High-level blog commenting for inbound marketing
  • High-level forum posting for inbound marketing
  • Niche-specific link building
  • Competitive analysis

Years of Proven SEO Results

Fahrenheit Marketing has been doing SEO since 2008. In those 5 years, we’ve learned how to raise the online visibility of our clients’ sites. Here’s a representative example of a client’s growth in traffic due to our SEO campaign. In one year, we increased the client’s unique visitors by 322 percent.

Call Now for a Free SEO consultation

The worst SEO mistake you can make is to hire an unscrupulous or unproven SEO provider. At best, you won’t receive a return on your investment. At worst, Google will sniff out your provider’s black hat practices and level the ban hammer on your domain.

Don’t let this happen to you. Give us a call today and let us give you a free consultation.

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Only a few years ago, hardly anyone had heard of mobile apps. Now, however, almost everyone has a smartphone and there are thousands of mobile applications available to consumers who want to interact with products, services and organizations on the go. More and more, mobile apps are becoming necessary tools for making your business or services accessible.

A mobile app is a smartphone or tablet application that allows users to perform specific tasks. Mobile apps are designed for users who want to interact with your product in a way that is efficient, useful and intuitive.

At Fahrenheit Marketing, we develop apps for the following platforms/devices:

• iOS (iPhone/iPad/iPod)
• Android

Our clients are diverse and their needs are, too. We work with our clients to create the best solution for their unique needs. Let us help you connect with your customers in a way that is attractive and easy-to-use.

Let’s Go.

If you can imagine it, we can design and develop it.There is almost no limit to what kind of mobile app that the Fahrenheit Marketing team can create for your business. Give us a call today to find out more about our mobile app development.

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We thrive on growing our clients’ presences online. Accomplishments like getting you to the first page of Google are met with cheers in the Fahrenheit Marketing office. One of the ways that we create lasting online visibility for our clients is through online public relations. We use the power of news release syndication to quickly create high-quality editorial links to your website.

Some of the websites that feature our releases:

• Houston Chronicle
• Yahoo! News
• The San Antonio Express-News
• The Boston Globe
• CBS MoneyWatch
• The El Paso Times

When a client has positive news to share with the public, our team writes a news release to appeal to journalists and our client’s customers. The news releases we produce show up on news websites and in searches for keywords important to our clients’ businesses.

Online Public Relations Works

We do online public relations because it works. It brings our clients the success that makes them — and us — happy.

In only one news release, we’ve seen a client’s Google rank improve by more than 20 spots for the keyword used in the news release. And news releases raise the profile of a business, too. Imagine your prospective clients reading about your successes on major news outlets.

If you’re ready for your business to grow through the power of online public relations, you should contact Fahrenheit Marketing today.

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Social media marketing is an excellent way to build your business’ brand online and develop a fan base of customers and industry partners. Social media allows businesses to connect with their customers in a more informal setting, through their relationships with friends and other companies.

We manage profiles on a variety of social media sites:

• Facebook
• Twitter
• Google+
• Yelp
• YouTube

Connect With Fans and Generate Leads

Our social media strategy involves building professional, social media profiles for our clients and updating them regularly with posts linking back to client websites and blogs. We also monitor social media accounts for customer leads, fan comments and other online interactions, making sure you don’t miss a single networking opportunity.

Our social media ad campaigns target specific user demographics to promote specials, deals and new services. Whether it’s working mothers in their mid 30s or balding men who live in Houston, we can reach your audience and make your name part of the conversation.

Jumpstart Your Social Media Strategy

At Fahrenheit Marketing, we have the dedication you need to build your online fan base and keep up an active, engaged social media presence. Contact us today to learn more about our social media marketing strategies and how they can benefit your business.

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Fahrenheit Marketing uses A/B and multivariate testing to help clients make important user experience decisions.

Testing can bring measurable improvements to:

• Page layout
• Headline and subhead copy
• Interface and button colors
• Form field layouts
• Imagery/graphics

Discovering the optimal combination of page elements for your website, landing page, banner ad or email newsletters can increase customer conversion rates on call-to-action pages and boost completion rates in your e-commerce site.

Multivariate testing is a more complex testing process. Whereas A/B testing involves the comparison of two Web page variations, multivariate testing involves numerous creative combinations.

Testing benefits include:

• Quick set-up and implementation — Fahrenheit Marketing can set-up an A/B test within the same day
• Timely results — From start to finish, the length of an A/B test can range from three days to two weeks
• Less expensive than focus groups — Gain valuable customer feedback without the $10,000 price tag

Contact Us for a Free Consultation

How can you make your website more efficient at converting customers? Contact us to find out.

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A number of business websites exist to simply inform potential customers about their product and to generate leads. There’s nothing wrong with that, but sometimes your business will demand more. More tools, more connections, more control.

Web applications are interactive tools that provide specific, needed functionality to your customers or to you as the business owner — as opposed to just providing information. Our developers can custom build applications from scratch or leverage existing applications in open source projects (like WordPress) to match your business’s needs.

We can build or modify applications to boost:

• E-commerce
• Content management
• Social networking
• Custom needs

Results for the Customer and for You

We have built a number of large-scale applications. We’re pretty proud of them (and our clients are fans, too.) Here are a few:

CostSpring.com:
CostSpring is a user tool that allows independent restaurateurs the ability to monitor and compare food prices. The application aggregates data from various users and compares prices across the board for individual items, such as mozzarella cheese or fresh spinach.

TheGrassOutlet.com:
Invisible to customers, the Freight Manager application is an internal tool that helps this company monitor orders that have been made on the website, keeping their business on track.

FahrenTrack™:
FahrenTrack is an application for use by the business owner or account manager. This data-analysis service tracks calls and enables the launch of a more powerful marketing campaign.

Call Us

With Web application development, you can get the most out of your business’s Web presence. Perform the actions you need and get the results you want. Contact us now to find out what we can build for you.

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Are you tired of having to call a “computer person” every time you want to make a change on your website? It’s frustrating having to wait for someone else to make the changes or add the pages you want. You should be able to make changes on your business’s website without having a degree in computer science.

Take Control of Your Site

When we build a website for you, we want it to be yours in every way. We want you to be able to edit it, add new content and more. That’s why we build every client site in a content management system. Content management systems, such as WordPress or Drupal, allow users to make edits easily, even with no knowledge of HTML.

Benefits of using a content management system:

• Requires no knowledge of computer languages
• Allows users to format text with tools familiar to anyone who has used word processing software
• Aids in keeping your website search-engine friendly
• Makes it easier to maintain a blog and create fresh content for your customers

Contact Us Today

If you’re interested in learning more about how a content management system can liberate your website, call us today to talk about content management system integration with one of our talented team members. We’ll help you get a website with the necessary power and simplicity to work well for you and your customers.

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FahrenTrack Phone Tracking allows businesses to measure the success of online and offline ad campaigns by tracking phone calls and collecting data about callers and potential customers. With FahrenTrack, you can find out whether your Google ads, TV commercials or radio spots are actually reaching potential customers and making an impact.

How It Works

When you begin a marketing campaign, we assign that campaign a phone number which forwards to your main line. FahrenTrack keeps a record of how many calls that new number receives, allowing you to monitor the campaign’s progress and maximize your advertising efforts. Moreover, anytime a potential customer calls your FahrenTrack number, you will receive a detailed report via your email containing valuable caller information such as first/last name, address, phone number and time of call.

FahrenTrack also has a phone recording capability that stores all the customer conversations you’ve had over the line. If you forget to write down an email address or a phone number, FahrenTrack has you covered. Just look up the time and date of the call and listen to the whole conversation again.

Manage Your Ad Campaigns Effectively

FahrenTrack is a simple and smart solution for coordinating and monitoring your advertising efforts. Unlike other call monitoring systems, all FahrenTrack packages come with unlimited minutes and no overage rates. To learn more about FahrenTrack as well as our other web marketing services, contact Fahrenheit Marketing today.

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