Fahrenheit’s user experience process involves three key steps.

Step #1: Research & Analysis

During the research and analysis stage, we perform the following activities:

• Meet with and interview clients to discover user and business needs
• Research industry competitor websites
• Review historical analytics data (visitors, traffic sources, content engagement, user pathways, ROI conversion)
• Review historical data from pay-per-click, contextual advertising, organic SEO and social media campaigns

Step #2: Design Framework & Concepting

Deliverables during this phase might include:

• High level navigation framework
• High level site maps and user flows
• Concept prototyping (pen & paper sketches or low fidelity wireframes)
• Brainstorm color palette and look-and-feel
• Design comps of representative homepage and interior page templates

Step #3: Deployment & Implementation

• Ongoing Split A/B and multivariate testing with variations in graphics, text, color and formatting.
• Optimize navigation, content, graphics and user interface to achieve higher conversion rates based on test results

Contact us to enhance your website, landing page or microsite user experience.

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