Web & Mobile Development – Web Design

The ultimate goal of every website is converting visitors into clients or paying customers. With that in mind, our focus is to present a professional image of your business while convincing visitors to contact you.

Austin Web Design - Fahrenheit

Websites designed by Fahrenheit deliver an optimal user experience because we focus on five elements of design when creating a website, landing page or microsite.

  • Content - Designing headlines, subheads, graphics and call-outs to reinforce key messaging
  • Usability - Creating a consistent, user-friendly navigation and button interface
  • Appearance - Incorporating fonts, graphics and color palette
  • Structure - Fixed, proportional or fluid layouts to accommodate static or dynamic designs
  • Audience - Tailoring design to the target user expectations and aesthetic sensibilities
  • Accessibility - Designing for an optimal user experience based on multiple devices or browsers visitor

All of our website designs are search-engine friendly and created to maximize customer conversion because we emphasize designing for users and SEO.

  • - Readable web fonts for search engine indexing and ranking
  • - Alt text on images/graphics to facilitate search engine crawling
  • - No flash interfaces due to incompatibility with Apple devices (iPhone, iPad, etc.)
  • - Reduced image file sizes and smaller gallery photos for quicker page loading times
  • - Search engine friendly image filenames that incorporate keywords

Web design is both an art and a science. The goal is to create a great looking website while enusring visitors can find the information they are looking for. Working with you to understand your target audience, we can create a web design that will accomplish both of these goals.

Our Web Design Process

We believe in creating websites that are beautiful and effective. What is the point of creating a beautiful site if it doesn't convert? A professional design mixed with an intuitive user experience is our main focus as we design and develop your new website. The real way to measure a website is whether it helps your business grow.

Your Company, Your Website

As we work on your website, we always keep in mind that this is your website, not ours. We want it to be something you are absolutely proud of and show off to all your colleagues. You will get our professional opinion and expertise, but never an ego that will only do what we want to do.

Understanding the Client

The most efficient way for us to get a website done is to understand who you are. Every project begins with a thorough discussion about every detail of your project including industry, goals, design and functionality. There is no wasted time coming up with random design comps that are nowhere near what you want because the initial consultation will give us a clear road map for what you are looking for.

Understanding the Audience

Your audience is a key factor in how your site is designed. For example, if you are targeting an older audience, larger fonts, simple graphics, and ease-of-use are some of the design elements we would incorporate. A flashy website with constantly moving objects confuses users who are trying to gather information about you and your business quickly. We aim to get a clear understanding of your targeted audience and put together a website that will give them what they want such as the all important contact information.

Understanding the Goal

Every website needs to serve a function beyond looking pretty. If you are selling products, you’re goal is to get users to purchase your items. If you are providing services, you’re goal is to get people to contact you. Designing a website that will help focus website visitors on reaching your individual goal is what we aim for.