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How To Set up GA4 with GTM

Web analytics has become a cornerstone of understanding user behavior and optimizing online strategies. Google Analytics 4 (GA4), the latest iteration from Google, stands at the forefront of this analytical revolution. Having replaced the Universal Analytics, GA4 offers a more intuitive and user-centric approach to data analysis, making it an essential tool for businesses and … Continued

Importance of Analytics for PPC

Google Analytics for PPC With over 1 billion active websites across the world, you should be doing everything you can to ensure your brand’s webpage is standing out from the competition. As the most popular website-statistics and data-trafficking tool in the world, Google Analytics is used by over 28 million websites. If you aren’t leveraging … Continued

UA to GA4 Migration: What’s Changing?

We’ve all heard the buzz surrounding the impending migration of data collection from Universal Analytics to Google’s newest product, Google Analytics 4, or GA4. Universal Analytics properties will stop pulling data in July of 2023. So if you’ve been procrastinating the switch, it’s time to get serious about GA4 implementation. If you’ve never understood the … Continued

Top 10 Blog Posts of 2011

Over the past year, we’ve written more than 100 blog posts. It takes a lot of hard work to constantly create new content, and we want to thank everyone that read our posts over the last year. We compiled a list of our top 10 blog posts based on the number of views and they … Continued

Understanding The “People Are Talking About This” Facebook Metric

Recently, Facebook released information on new features that benefit advertisers and fan page administrators. Among these, Facebook added a new “People are talking about this” feature. The purpose of this new section is to track different conversations surrounding a particular topic but research showed people were more confused than excited about it. Seeing the confusion, … Continued

Track +1 Impact in Webmaster Tools and Google Analytics

The impact of Google +1 can now be tracked in both Webmaster Tools and Google Analytics with special reports and plugins to monitor activity, engagement and impact. Webmaster Tools now has a +1 metrics section with three new reports in the left sidebar: Search Impact, Activity and Audience. – Search Impact: This report displays a … Continued