PPC: What’s the big deal? PPC or pay-per-click is how modern businesses advertise their products and services online through search engines like Google, Yahoo, and Bing. PPC has a unique pricing model, instead of paying for an ad placement on a search engine results page, like you would pay for a billboard placement along a … Continued
Bing is now the number two search engine in the U.S. after overtaking Yahoo in the latest search engine market share report from comScore. More than 18.2 billion searches were completed in December, up 2 percent from November and Google continues to lead with 65.9 percent market share. Bing which launched in June 2009 now … Continued
October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August. comScore’s US Search Engine Statistics for October: Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY). Yahoo declined to 15.2%, down .3% from September, and down … Continued
Bing has confirmed that they still look at the meta keywords tag when crawling sites but instead of using the information as a ranking signal, the search engine uses it as a way of detecting spam. The meta keywords tag dates back to the early days of search and it was meant to help engines … Continued
The latest Experian Hitwise report covering US search activity for the month of August shows Bing gaining market share at Google’s expense. In the year since Bing partnered with Yahoo to provide their organic search results, the sites have seen a 4 percent increase in US market share with Hitwise reporting that Bing-powered searches rose … Continued
Microsoft officially launched the Bing Business Portal which is their version of Google Places with some added features for business owners.
Yesterday the web was buzzing over a screenshot showing a second search box in Facebook’s top navigation.
During yesterday’s Farsight 2011 discussion, the topic of content farming was discussed among representatives from Google, Bing and Blekko. The discussion centered around whether content generated in this manner should be considered spam and produced some interesting insights into how engines treat and rank this type of content. For those of you who aren’t familiar … Continued