WordPress is an exceptional, custom-software content management system that dominates the digital marketplace. From eCommerce to portfolio websites, WordPress encompasses about 43% of all websites on the internet. We love to use WordPress, as it is a wonderful tool that brings developer functionalities and usability together to provide a flexible and easy-to-use website management platform. However, continuous software … Continued
If you run a business, large or small, you’ve probably been advised to focus on your local SEO. But why is local SEO so important? How can you properly leverage it to improve your conversions and bottom line? It’s crucial to understand the similarities and differences between local SEO and traditional SEO so that you … Continued
Understanding the ECommerce Landscape ECommerce is not just a trend; it’s a fundamental part of our daily lives. eCommerce has revolutionized the way we shop: from the convenience of ordering household essentials from major online retailers to finding unique, custom products from small businesses’ social media stores. The advent of smartphones and the impact of … Continued
Performance Max is Google’s newest structure for advertising campaigns. It was introduced in November of 2021 and is set to replace Smart Shopping and Local Campaigns by September of 2022. Google describes Performance Max as “a new, goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.” … Continued
In August, we received a variety of questions about Google Analytics, competitor benchmarking, low quality links, Panda and PPC. If you have any questions you would like answered during our Monthly Marketing Q and A sessions, leave them in the comments below or click here to email us a question. Google Analytics Q: Does Google … Continued
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their toolbar data from Google queries as a model for their own results. Essentially he was … Continued