This August, Facebook is projected to have 1 Billion users. But just how much is 1 Billion? Well, consider that 1 Billion seconds ago, Ronald Reagan was just beginning his presidency. Or 1 Billion hours ago, our ancestors were still fighting woolly mammoths with flint spears. At 1 Billion users, Facebook will have managed to … Continued
Experian Hitwise recently released the top search terms of 2011 across the major search engines. Facebook once again tops the list and holds a total of 4 of the top 10 spots, just as it did in 2010. Although Facebook also held 4 top spots in 2010, the total volume of these terms increased 33% … Continued
According to eMarketer, there are approximately 23 million US moms who have children under the age of 18, and are active Facebook users–approximately two-thirds of all moms in the US! While this market appears to be an appetizing target for many advertisers and marketers, research shows that moms can be a tricky group to reach. … Continued
According to comScore, approximately 40 million mobile device users access social media on a daily basis. This enormous number of mobile users who access social sites comes as no surprise. Facebook has already announced that its global active mobile user base has topped 350 million, which is nearly 44% of its active user base. These … Continued
EdgeRank recently released preliminary data on Facebook’s redesigned newsfeed showing that overall fan page impressions dropped but engagement increased. The new data shows that companies on Facebook need to adjust and reformulate their social media strategies for the new hybrid feed. The Impact of the “Hybrid” Newsfeed Facebook’s most visible change has been the hybrid … Continued
Recently, Facebook released information on new features that benefit advertisers and fan page administrators. Among these, Facebook added a new “People are talking about this” feature. The purpose of this new section is to track different conversations surrounding a particular topic but research showed people were more confused than excited about it. Seeing the confusion, … Continued
Facebook has become the medium of choice for brands looking to connect with consumers but businesses always had a hard time getting detailed metrics regarding pages and campaigns. This is going to change in the upcoming days as Facebook is set to release a new set of tools designed to improve the measurement of consumer … Continued
We here at Fahrenheit Marketing recently decided to start filming what we hope to be a continuing series of videos featuring our new social media strategist, Joseph Holguin. In today’s video Joseph shares five quick and easy tips that businesses can use to transform their Facebook page. Most businesses only include basic information, ignoring opportunities … Continued
ExactTarget recently released a report on the interactions that consumers have with brands through social media platforms like Facebook, Twitter, and email. According to this study, 51% of social media consumers felt that after liking a company, they expected to receive additional marketing messages from that company. On the other hand, 40% of these consumers … Continued
Yesterday, Google announced its list of the most-visited websites on the internet. Of course, at the top of this list was Facebook hitting a new high of 1 trillion page views for the month of June. This was a large feat to conquer, even for Facebook. Facebook has 750 million registered users, although during the … Continued