Google Analytics 4 is set to replace Universal Analytics in July of 2023, and while that used to seem like a date far, far away, with Q2 coming to a close, it’s just around the corner. While Universal Analytics served marketers and analysts valiantly for many years, the way people gather information and interact with … Continued
Web analytics has become a cornerstone of understanding user behavior and optimizing online strategies. Google Analytics 4 (GA4), the latest iteration from Google, stands at the forefront of this analytical revolution. Having replaced the Universal Analytics, GA4 offers a more intuitive and user-centric approach to data analysis, making it an essential tool for businesses and … Continued
Google Analytics for PPC With over 1 billion active websites across the world, you should be doing everything you can to ensure your brand’s webpage is standing out from the competition. As the most popular website-statistics and data-trafficking tool in the world, Google Analytics is used by over 28 million websites. If you aren’t leveraging … Continued
We’ve all heard the buzz surrounding the impending migration of data collection from Universal Analytics to Google’s newest product, Google Analytics 4, or GA4. Universal Analytics properties will stop pulling data in July of 2023. So if you’ve been procrastinating the switch, it’s time to get serious about GA4 implementation. If you’ve never understood the … Continued
Google recently released two new features for the new version of Google Analytics which help users zoom in on clustered locations and see individual states and provinces outside of the United States. The first feature is a magnifying glass which pops up when you have a large cluster of cities. In previous versions, clustered cities … Continued
One common question among Google Analytics users is why the program shows 0 visits for some keywords. After all if it recorded that someone reached the site through search and recorded the keyword they used, then why doesn’t that count as a visit? I wondered the same thing when I first started using GA and … Continued