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Understanding The “People Are Talking About This” Facebook Metric

Recently, Facebook released information on new features that benefit advertisers and fan page administrators. Among these, Facebook added a new “People are talking about this” feature. The purpose of this new section is to track different conversations surrounding a particular topic but research showed people were more confused than excited about it. Seeing the confusion, … Continued

100th Post: A Click is Not a Client (Video)

In Fahrenheit’s latest video blog “A Click is Not a Client”, SEO Specialist Will Gallahue briefly runs though the Fahrenheit Marketing Search Engine Optimization philosophy. When evaluating the success of a website, there are many factors to consider beyond traffic volume. Many companies make the mistake of solely basing performance on consumer traffic and web … Continued

Facebook Shapes the World of Social Media Metrics

Facebook has become the medium of choice for brands looking to connect with consumers but businesses always had a hard time getting detailed metrics regarding pages and campaigns. This is going to change in the upcoming days as Facebook is set to release a new set of tools designed to improve the measurement of consumer … Continued