The prediction that mobile searches and sales would escalate during the 2011 holidays came true. According to IBM, in December 2011 these numbers were double what they were for the same period last year. 14.6 percent of all online sessions … Continued
A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012. EMarketer also projects that 2012 search ad revenues in the US … Continued
We’re nearly two thirds of the way through 2011 and we’ve already seen major developments in search marketing that will shape the way that users, companies and search engines will interact for years to come. Here are some of the … Continued
A recent study by Performix shed new light on the way consumers interact with mobile search on their smartphones. Many people would expect most mobile searches to take place away from the home, but study findings showed the opposite was … Continued
Smart phones are now outselling PCs according to fourth quarter shipping data. In the last three months of 2010, manufacturers shipped 100.9 million smart phones compared to 92.1 million computers. Smart phone shipments were up 87 percent year-over-year while PC … Continued
