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Consumers Shopped till their Fingers Dropped

The prediction that mobile searches and sales would escalate during the 2011 holidays came true. According to IBM, in December 2011 these numbers were double what they were for the same period last year. 14.6 percent of all online sessions on a retailer’s site launched from a mobile device, compared to 5.6 percent during the … Continued

Mobile Could Top 22 Percent of Total Search Spend Next Year

A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012. EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 … Continued

2011: The Year Online Marketing Changed Forever

We’re nearly two thirds of the way through 2011 and we’ve already seen major developments in search marketing that will shape the way that users, companies and search engines will interact for years to come. Here are some of the biggest changes so far in 2011: Quality Content is Now a Requirement Plagued by complaints … Continued

Search Continues to Increase Among Smart Phone Users

A recent study by Performix shed new light on the way consumers interact with mobile search on their smartphones. Many people would expect most mobile searches to take place away from the home, but study findings showed the opposite was true. The study consisted of a February survey of over 500 respondents, each accessing the … Continued

Smart Phones Outsell PCs for the First Time Ever

Smart phones are now outselling PCs according to fourth quarter shipping data. In the last three months of 2010, manufacturers shipped 100.9 million smart phones compared to 92.1 million computers. Smart phone shipments were up 87 percent year-over-year while PC shipments only posted a 3 percent increase. PC shipments have been affected by the growth … Continued