Most webmasters want their websites to convert better. Those conversions can come through form submissions, phone calls, white paper downloads or likes on Facebook. To achieve better conversion rates, some webmasters have turned to A/B testing, or running randomized experiments where visitors are shown two different versions of a website. The version with the higher … Continued
5. “Do I Need to Gather Any Visual Materials Before Starting My Redesign?” Your new website will probably need images or videos to tell the story of your organization. Oftentimes, web design projects get bogged down when an organization realizes half-way through that they haven’t taken staff photos since the 1990’s. Even if frosted tips … Continued
Dentists traditionally relied on word-of-mouth and good reputations to grow their business, but in tough economic times this strategy may not be enough to produce a healthy dental practice. In the past dentists would sponsor local youth sports teams, get involved in the community, upgrade waiting rooms, give out freebies and offer referral bonuses. When … Continued
In August, we received a variety of questions about Google Analytics, competitor benchmarking, low quality links, Panda and PPC. If you have any questions you would like answered during our Monthly Marketing Q and A sessions, leave them in the comments below or click here to email us a question. Google Analytics Q: Does Google … Continued
We’re nearly two thirds of the way through 2011 and we’ve already seen major developments in search marketing that will shape the way that users, companies and search engines will interact for years to come. Here are some of the biggest changes so far in 2011: Quality Content is Now a Requirement Plagued by complaints … Continued
In July, we received many questions about Google Plus One, Google’s Panda update and PPC advertising. If you have any questions you would like answered during our Monthly Marketing Q and A sessions, leave them in the comments below or click here to email us a question. Google Plus One Does Google Analytics track +1 … Continued
In May we received many questions about site penalties, SEO best practices, organic click-through rates, and Google’s foray into financial lead generation. If you have any questions you would like us to answer for our Monthly Marketing Q&A, leave them in the comments below or click here to email us a question. Penalties Do Manual … Continued
Based on recent data from Facebook, including “Like” buttons and other social plugins on your website will likely have a significant effect on visitor traffic and conversions. On average, media sites have seen a 300% increase in referral traffic after integrating Facebook into their site. Websites such as The Huffington Post, ABC News, and Washington … Continued
During this past month’s monthly marketing Q&A session, we received many questions about competitor conduct, analytics, Google’s Panda update and site setup. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a question. Google’s Panda Update Q: What are some … Continued
Here are questions we received for our monthly marketing Q&A session. This month we received a lot of questions about Google penalties, creating good content, SEO and other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a … Continued