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Digital Marketing vs. Traditional Marketing: Which One is Best For Your Company’s Goals?

Fahrenheit Marketing breaks down the differences between digital marketing and traditional marketing and shares five key questions you should ask when deciding which strategy to choose for your brand campaign. What came first, the chicken or the egg? In this case, it’s no doubt that the pioneer of marketing, traditional marketing, came before digital. Both … Continued

Google Receives 44% of Global Ad Spend

According to data released by communications firm ZenithOptimedia, Google now owns 44% of the global advertising market. This is up nearly 10% over the past five years, solidifying Google’s dominance in online advertising. Google has continued to gain market share at an impressive rate, largely due to acquisitions such as YouTube. Facebook is also gaining … Continued

June Online Marketing Q and A

In June, we received many questions about article marketing, site penalties, content development and best practices for link building. If you have any questions you would like answered during our Monthly Marketing Q&A sessions, leave them in the comments below or click here to email us a question. Article Marketing Q: What are the best … Continued