PPC: What’s the big deal? PPC or pay-per-click is how modern businesses advertise their products and services online through search engines like Google, Yahoo, and Bing. PPC has a unique pricing model, instead of paying for an ad placement on a search engine results page, like you would pay for a billboard placement along a … Continued
Performance Max is Google’s newest structure for advertising campaigns. It was introduced in November of 2021 and is set to replace Smart Shopping and Local Campaigns by September of 2022. Google describes Performance Max as “a new, goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.” … Continued
Keywords are no joke in the digital marketing world. They are a beacon for online searchers, guiding consumers to relevant pages for products or services they’ve been wanting to purchase. There are two types of keywords: PPC and SEO. Both have similar qualities characteristics, but how they achieve website traffic differs. Both PPC and SEO … Continued
Borrell Associates has released a new report about small businesses (SMB) and their adoption of social media. According to the report, as many as 64% of small businesses have social media presences, and the majority of them use Facebook. These numbers vary slightly from other recent studies, but as a whole, popular studies have found … Continued
Over the past year, we’ve written more than 100 blog posts. It takes a lot of hard work to constantly create new content, and we want to thank everyone that read our posts over the last year. We compiled a list of our top 10 blog posts based on the number of views and they … Continued
A new study by retail marketing firm RevTrax revealed the impact paid search has on offline sales. For every $1 in online revenue generated by paid search, $6 is generated in offline revenue. This fact has been easy for marketers to overlook, due to the difficulty of tracking online-to-offline transactions. For two years, RevTrax monitored … Continued
Searches from mobile and tablet devices are expected to spike during the holiday season as consumers comparison shop, get directions and look for deals. Performics recently released a report showing that mobile devices accounted for 14.2 percent of Google’s total search clicks while paid clicks from mobile devices are expected to increase to 17.3 percent … Continued
97 percent of Google’s revenue comes from its advertising platform, which generated more than $209.49 billion last year, according to Statista.com. When we try to imagine the most expensive keyword groups on Google ads, we typically think of legal and financial terms. But according to a new report issued by Wordstream, the top 10 most … Continued
The latest Adwords ad change continues to blur the line between PPC and organic results by imitating a popular search engine optimization strategy. Many sites use separator bars to distinguish between sets of keywords in their title tags, like the example below featuring the title of our home page: “Austin Web Design and Internet Marketing … Continued
The U.S. Justice Department is currently investigating details of Google’s advertising system and how they have treated several unnamed advertisers. Few details are available about the investigation; however, European regulators have recently complained that Google rigs the advertising system to drive up prices and manipulates search results to favor its own services and undermine competition. … Continued