In Fahrenheit’s latest video blog “A Click is Not a Client”, SEO Specialist Will Gallahue briefly runs though the Fahrenheit Marketing Search Engine Optimization philosophy. When evaluating the success of a website, there are many factors to consider beyond traffic volume. Many companies make the mistake of solely basing performance on consumer traffic and web … Continued
A new article in the Wall Street Journal suggests that one site owner has found a remedy for sites that have seen a huge loss of traffic from the Panda update: subdomains. According to the article, Hubpages.com lost 50 percent of its traffic following the algorithm change, and their management team was frustrated after tighter … Continued
Our company generates hundreds of pages of content each month for clients and our own site. We write blog posts and informative articles as well as develop on-site content. However, our ability to measure the effectiveness of an individual piece has largely been at the page level, which combines the content with meta tags, URL … Continued
A new study shows that ranking first for a keyword nets an average of 36.4 percent of organic clicks but ranking second nets just 12.5 percent, emphasizing the importance of a number one ranking. Before we examine the data closer, one important note is that the study did not include PPC clicks and thus the … Continued
It’s no secret that copied content plagues the web. In a video posted earlier this week, Matt Cutts discusses some of the difficulties in crediting content to the original author and ways that webmasters can protect the value of their content. Cutts starts out using a hypothetical scenario: – Site A publishes content – Site … Continued
Since Google first announced and then implemented an algorithm change aimed at sites deemed to have low quality content, it’s become apparent that this is the most visible algorithm update in years. The goal of the update was to promote quality content by devaluing what Google perceived to be low quality derivative works and so … Continued
There’s a brand new saying in the SEO community and if it hasn’t been taken, Fahrenheit would like to trademark the following phrase … “you got farmed.”
In a new Google Webmaster video, Mat Cutts explains that the 100 link per page rule is no longer a suggested practice and sites with more than 100 links are able to be indexed just fine. However he cationed that sites should still pay close attention to links appearing on their pages.
One of the most difficult things for any marketing agency that focuses on SEO and SEM can be selling these services and showing their value to older generations
The newest way to report spam isn’t filling out a form on Google, its building a compelling story and pitching it to the media. I imagine that right now David Segal has hundreds of email in his inbox from frustrated SEO companies and PR professionals pitching him the newest JCPenney.