Fahrenheit Marketing provides an extensive guide on what you need to know about social media influencers. This guide covers who they are, the different types of influencers, why they are loved by audiences, and how they work with brands. The demands for celebrity endorsements and branding reached a sharp decline since the shift towards social … Continued
The results of a recently released eye tracking study will help companies make best use of the new brand Twitter page features—convincing visitors to become followers. Twitter’s enhanced profile pages took off in early December for only 21 select advertisers such as Coca-cola, Bing and McDonald’s. Most were brands already using Twitter to display commercial … Continued
When users search on Foursquare’s website, a location-based social network for smartphones, for what to see in Paris or where to eat good Thai food, instead of a broad list the search results can now be tailored specifically to their preferences. It can now be termed a local search engine. Foursquare’s Explore feature is powered … Continued
Borrell Associates has released a new report about small businesses (SMB) and their adoption of social media. According to the report, as many as 64% of small businesses have social media presences, and the majority of them use Facebook. These numbers vary slightly from other recent studies, but as a whole, popular studies have found … Continued
Although Facebook still has a dominant grasp on the social media market, Google+ has shown some impressive progress in its relatively brief existence. Experian Hitwise reported 49 million US visits to Google+ in December, which is a dramatic 55% increase over the previous month of November. Hitwise also reported that Google+ has experienced growth in … Continued
According to comScore, approximately 40 million mobile device users access social media on a daily basis. This enormous number of mobile users who access social sites comes as no surprise. Facebook has already announced that its global active mobile user base has topped 350 million, which is nearly 44% of its active user base. These … Continued
Facebook has become the medium of choice for brands looking to connect with consumers but businesses always had a hard time getting detailed metrics regarding pages and campaigns. This is going to change in the upcoming days as Facebook is set to release a new set of tools designed to improve the measurement of consumer … Continued
Facebook recently announced a multitude of changes to the website’s features and user interface including the brand new Facebook Timeline. In Fahrenheit Marketing’s newest video blog, Joseph Holguin takes us through Timeline which is shaping up to be one of the most exciting changes to Facebook since it was launched. This new feature puts your … Continued
We here at Fahrenheit Marketing recently decided to start filming what we hope to be a continuing series of videos featuring our new social media strategist, Joseph Holguin. In today’s video Joseph shares five quick and easy tips that businesses can use to transform their Facebook page. Most businesses only include basic information, ignoring opportunities … Continued
ExactTarget recently released a report on the interactions that consumers have with brands through social media platforms like Facebook, Twitter, and email. According to this study, 51% of social media consumers felt that after liking a company, they expected to receive additional marketing messages from that company. On the other hand, 40% of these consumers … Continued