The results of a recently released eye tracking study will help companies make best use of the new brand Twitter page features—convincing visitors to become followers. Twitter’s enhanced profile pages took off in early December for only 21 select advertisers such as Coca-cola, Bing and McDonald’s. Most were brands already using Twitter to display commercial … Continued
According to comScore, approximately 40 million mobile device users access social media on a daily basis. This enormous number of mobile users who access social sites comes as no surprise. Facebook has already announced that its global active mobile user base has topped 350 million, which is nearly 44% of its active user base. These … Continued
In Fahrenheit Marketing’s latest video blog, “5 Tips for Optimizing Your Brand’s Twitter Page”, Joseph Holguin takes us through the process of 5 simple steps to making your twitter a bit more appealing to consumers and visible to search engines. Companies often leave out minor details in their social media profiles that can affect traffic … Continued
BrightEdge recently published a study showing the correlation between social buttons and social shares by the public. The company’s data indicated that sites featuring a tweet widget / button received seven times more twitter mentions than sites that didn’t display the icon. This research was taken from the top 10,000 websites on the internet and … Continued
The most common methodology for user experience optimization is simplifying the conversion process to make it as easy as possible for someone to interact with your site. This often involves shortening steps, simplifying pages and cleaning up clunky designs. However, Twitter discovered that inserting additional steps into the sign up process actually improved user sign … Continued
Here are three tips we created based on our own experiences to help companies better manage their Twitter accounts. – Manage Your Following List One of the worst pieces of social media advice is that to build a following, you need to follow a bunch of accounts and hope they follow you back. Aside from … Continued