A successful website is an ever-evolving entity, and it should continually be adapting to meet the dynamic needs and interests of its customers. This article serves as your guide to identifying when your website is lagging and necessitates a transformative redesign. We’ll uncover the telltale signs, from the user interface no longer serving its purpose to … Continued
User Experience (UX) and User Interface (UI) design are not just buzzwords in the digital marketing realm; they are pivotal elements that define the success of digital products, from websites to mobile apps. These disciplines, mastered by skilled UX and UI designers, play a critical role in shaping user interactions, enhancing customer experiences, and ultimately … Continued
THE IMPORTANCE OF WIREFRAMES Wireframes are a vital first step in UX design, similar to a blueprint an architect uses. Our designers at Fahrenheit Marketing use wireframing to learn about the users, define goals, and study competitors. This ensures the final website not only meets but exceeds user expectations. Creating a wireframe is like sketching … Continued
For over a decade, our team here at Fahrenheit Marketing has built a strong knowledge base of everything related to web design and conversion optimization. We thrive on tackling challenges, serving clients, and leveraging our know-how to shape the landscape of digital marketing. Our commitment to excellent service, strategies, and solutions has made the Fahrenheit … Continued
Online ad blockers concern many in the digital marketing industry, but how will the technology impact small businesses? Data estimates that one-third of internet users browse with an ad blocker enabled, and a new research report from Visual Objects sheds some light on who those users are. Visual Objects surveyed 500 people who use ad … Continued
Over the past year, we’ve written more than 100 blog posts. It takes a lot of hard work to constantly create new content, and we want to thank everyone that read our posts over the last year. We compiled a list of our top 10 blog posts based on the number of views and they … Continued
Slate recently published an article asking a very intriguing question: why are restaurant websites so bad? Pull up almost any eatery’s site and you’ll find it littered with huge images of (at best) featured dishes or (at worst) stock photography and a chef’s head shot. Flash that can’t be seen on iPhones is prevalent in … Continued
About a month and half ago we wrote that sites are never finished, and just one month later, we rolled out a complete redesign of our site. The new look was built on the idea of shifting the focus of the site to our core services and making it easier for users to navigate. Over … Continued
Web design and development is a constantly growing industry with ongoing innovation, evolution, and customization and this progression is evident in HTML5.
In late December Fahrenheit launched version 2.0 of our site. The new design took our old cluttered look and improved on it by focusing on core services and making it easier to navigate. Fast forward two and a half months and the current version of our site is completely different as a result of UX testing.