You’ve built your business, molding it to your customers’ satisfaction, trimming off any unprofessional or unnecessary segments. Now, it is time to get the face of your business for the world to see. Fahrenheit Marketing is committed to creating websites that are beautiful and functional. A number of factors is considered when creating a strategy for a successful website and these include visual appeal, user experience, SEO (search engine optimization) adaptability, A&B testing, content and research.

We do not believe that one size fits all and it is our commitment to you as a client and your responsibility to your company to make sure that when your website is developed, it is created for growth and scalability. Pretty websites alone do not grow business. We take an all encompassing approach when devising our strategy. Questions such as: “Where do we put the offers?”, “Which color will they respond best to?”, “What will give us the most opportunity for visibility?”, come up often in our brainstorming sessions and there is a good reason for that; Once the main structure of the site is built, it is harder to digress and make it look like it belongs.

The internet is complex, but our SEO experts know how to navigate its twists and turns, creating a website that conveys your services proficiently while also drawing in potential customers. When working with Fahrenheit Marketing, you can rest assured that your investment in website design is one that will pay off. Another important aspect of our website design services is the fact that you only pay for the site once. After that, your retainer will take care of all additional changes that take place almost daily, and occasionally that might include a complete redesign of the site in case of technology changes or market trends shifting priorities.

Once your website is designed and deployed, it’s time for website optimization. Website optimization, unlike the notion commonly shared among many business owners, is NOT the same as search engine optimization. Website optimization has everything to do with the way clients interact with your site. The content they like to read, the content they don’t like to read, the buttons they click on and the ones they ignore. The pictures of men, the pictures of women, the ones that are well received and the ones that simply turn them away…when we gather this information, we optimize. We change.

As we enhance your website overall, we hone in on specific landing pages, optimizing the content and experience to ensure that casual leads become paying clients.

Through our CMS (content management system) back end, we also give you the opportunity to take your website’s content and development into your own hands, without any previous experience or knowledge of web enhancement or HTML. With content management system integration, you can login to your website’s management through our secure website and make any adjustments you’d like. For example, you can update blogs, set up weekly newsletters for your clientele or simply rewrite content as you see fit.

Our e-commerce capabilities can also streamline check out processes and enhance the overall experience of your clients. It’s all inside.

Should you be interested in expanding the brand of your website across the overall look and feel of your other marketing materials, our designers can assist you with logo design, letterhead design, business cards and even brochures. If you’re concerned about your online presence and would like to learn more about what we can do to improve it, please give us a call and our representatives will walk you through our process and help you sort out what is the best route for your particular need.