SEO is a vital part of any marketing campaign but it can quickly turn against your brand if not implemented correctly. SEO can be complicated and hard to understand and there are many myths surrounding the field, but there’s also a few big ‘don’ts’ that we can guarantee will hurt your search rankings.
- Keyword Stuffing: While posting content keywords is important, overusing them will ultimately hurt your rankings. Focus on implementing keywords into content and not just putting them on a page. Throwing keywords where they don’t make sense and just look jumbled will not make it past Google’s crawlers; trying to trick them just isn’t worth it. Find your main keywords and use them in an intelligent way.
- Duplicate Content: Search engines are smart enough to detect duplicate content, so if you’ve already written a certain blog for one website, don’t try writing it again for another, even if you change a few words. Unique content is essential for building credibility with Google.
- Buying Links: Paid links can be flagged by Google’s experts, and trust us when we say, they know. Links that just suddenly pop up everywhere because they were paid for can be tagged as “irregular link activity” and will hurt your rankings.
- Not Fixing Title Tags: Title tags are one of the most important factors when it comes to your search rankings. Oftentimes, bloggers will create a post and leave the title tag alone, but most often the title tag can be jumbled and too long. Always make sure to edit your title tags to include certain keywords and, above all, make sure it makes sense.
When delving into SEO, knowing the basics can make all the difference. Avoid the common mistakes above and your website is sure to start seeing better rankings.