Americans Spend More Time Viewing Online Videos

Fahrenheit Marketing in Design

According to the latest data from comScore Video Metrix, 182 million U.S. internet users watched 23.2 hours of online video content per viewer in December 2011.

Online video views increased dramatically since December 2010 when 172 million U.S. Internet users watched online videos for an average of 14.6 hours per viewer. The video viewers have increased 5.8 percent in the past 12 months, but the time spent watching them has increased 58.9 percent.

Google Sites, driven mainly by videos viewed on, ranked number one in December with 157.2 million unique viewers, and video music channel VEVO came in second with 53.7 million.
VEVO was created in June 2009 by Sony Music Entertainment, Universal Music Group and Youtube. In October 2009, VEVO received a strategic investment from Abu Dhabi Media Company, one of the world’s fastest growing, multi-platform media organizations.

After its launch in December 2009, VEVO became the most visited U.S. web network in the Entertainment Music category with 35.4 million unique visitors, according to comScore. A year later, VEVO had 50.6 million unique viewers in December 2010.

For marketing purposes, this means that those who advertise on Youtube with 157.2 million viewers, or VEVO with now 53.7 million viewers, can reach a larger audience than Hulu with 31.2 million unique viewers.

Americans viewed 7.1 billion video ads in December with Hulu generating the highest number of video ad impressions at almost 1.5 billion. To make sure your company is advertising on media that connects with the most viewers, contact Fahrenheit Marketing today.

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