It’s that time again… the country is whipped into a frenzy, and the media is pounding at the gates. Speeches and press conferences are already in the works. Internet blogs are ready and waiting.
Of course we’re talking about Apple’s release of the iPhone 5.
Wait, what did you think we were talking about?
Anyway, the media circus surrounding the iPhone 5 shows that the Apple marketing team is still on top of its game. It’s an old strategy of Apple’s and one that’s worked wonders in the past. Instead of heavily advertising its products, Apple sits back and lets the news coverage do it for them.
Yet, this strategy only works if you have a really good product to back it up. And Apple almost always delivers.
The iPhone 5 is packed with upgraded capabilities. The Dual-core Apple A6 is reportedly two times faster than the 4S processor, and the screen size has been upped to 4 inches, which is 0.3 inches larger than previous models. Moreover, the device is 18 percent thinner than the 4S and one-fifth lighter.
The phone will also tap into wireless 4G LTE networks and can get up to 8 hours of 3G talk time off of its battery. The camera has been improved as well to perform better in low light scenarios and capture panorama images.
At today’s event, Apple also reminded its fans of the upcoming iOS 6 release. The new operating system will include a built-from-the-ground-up maps feature (sorry Google) with turn-by-turn navigation (licensed by TomTom) and aerial tours of certain cities. Siri will be upgraded as well. She’ll be able to find movie showtimes, track sports stats, make reservations at restaurants and open apps all at the command of your voice.
You’ll be able to run FaceTime over cellular networks—not just Wi-Fi—and share photo streams in just a couple taps. In addition, Apple is rolling out a new app called Passbook which will automatically bring up boarding passes, gift cards and other handy items when you need them.
We hate to do Apple’s advertising for them, but when the product is this cool, it’s really hard to resist.