A lot of marketers think cold email is a lackluster strategy. The prevailing views cite single-digit open rates, nonexistent response rates, and a general feeling of uneasiness about the entire approach, like they might be spamming people. In this view, cold email is more likely to harm your brand than help it. But even 10 … Continued
Let’s suppose you’re leading a project for a new online retailer. They’ve tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the average customer spends $100 on their store. This is a good … Continued
Have a dropshipping business you want to grow big? Getting into 2020, we have just the right options to help you get that gig going in no time. In the past couple of years, eCommerce platforms have grown bigger than ever. What is an eCommerce Platform? An eCommerce platform offers an intuitive space for businesses … Continued
Choosing the best free website builder in 2025 is crucial for small businesses, bloggers, and entrepreneurs aiming to create professional, responsive websites without coding skills. We’ve thoroughly researched and tested popular free website builders to help you choose the right solution in 2025.
ROI is the abbreviation of “Return On Investment” and is the ratio of net profit to the cost of investment. Obviously, a high ROI means the gains of investment compared to its cost is acceptable. It is a measure that is used to assess the performance of an investment or to compare different investments’ efficiency. … Continued
In July of 2005, 19-year old Pete Cashmore set up a simple WordPress site and began writing about digital media. It was a personal interest of his in which he wasn’t sure there was an audience. The blog evolved into “a global, multi-platform media and entertainment company” and sold for $50 million in 2017. … Continued
One of the most beneficial aspects to working with a full-scale marketing agency like Fahrenheit (shameless plug ;-)) is that you get access to professional designers, developers, strategists, content writers and more to help with anything from your website design and development to branding exercises. Today, we wanted to give you a little peek … Continued
Let’s take a moment to think a dream employee for your marketing department. What character traits would they embody? What skills would they bring to the table? What sort of agreements would you have? We’d imagine that they would thrive in the following three areas: Expertise First and foremost, they’d have a deep expertise in … Continued
It doesn’t matter what industry you’re in, copywriting is going to be key to your business success. Specifically, your digital copy (sales pages, homepage, blog posts, etc.). According to Pew Research, 81% of Americans go online on a daily basis, enabling businesses to expand out of their local markets. Your sales now hinge on … Continued
If you’re an animal lover in Central Texas, you’re likely familiar with Tomlinson’s Feed. Since 1946 Tomlinson’s has been operating locally in Austin, Texas, selling natural, healthy pet products. Operated by four generations of the Click family, Tomlinson’s aims to treat every customer like family with world-class service, and we set out to do the … Continued