When social media first started becoming a trend beyond eighth grade girls building their “top eight,” it still seemed as though it was just a way for individuals to communicate with loved ones. While that assumption proved true back in 2007, businesses have made an online presence so strong on social media platforms that it … Continued
Search engine optimization (SEO) works through an algorithm of factors that Google formulated, called PageRank, which ultimately affects your blog’s rank on the search engine’s results pages. Knowing which factors are considered most, and how they can positively (and negatively) affect your blog’s rank is critical to any SEO campaign. So, what are the factors? … Continued
The SEO world has been set abuzz once again with Google’s latest algorithm update, titled Hummingbird. So what do you need to know about it? First off, Google has already made it clear that it is trying to create the best user experience possible by trying to sift through search queries that range from useless … Continued
If your brand has already achieved some visibility in the social media world, it’s time to learn what you can do to not only continue successes, but also to maintain attention of your targeted publics on these channels. While social media is a solid resource for sharing news quickly and efficiently, it’s also important to … Continued
The latest Top 100 Brands study was recently published, revealing some surprising results. Followed closely by the industry, Interbrand Corp conducts this annual study to determine the world’s most valuable brands by measuring financial earnings and a brand’s ability to make consumers buy. After 13 years at the top of the list, Apple, Inc. ousted … Continued
Whether you are a nonprofit organization, a four-year university or a new law firm, your company can benefit from a viral video. The advantages are endless, and it’s free publicity for you. These videos can change previous attitudes, generate sales, recruit volunteers or whatever your goal is for your company. So how do you do … Continued
According to CNN, China has recently created a 17-square-mile “Free-Trade Zone,” where individuals will be able to access formerly blocked websites like Facebook and Twitter. The area is titled Shanghai Free-Trade Zone and will be launched this Sunday. Prior to this lifted ban, China was known worldwide for blocking citizens and visitors from visiting foreign … Continued
Social media has proven to be valuable in promoting website traffic for organizations, most commonly through the use of Facebook, Twitter and Google Plus. This is partially because social media helps bridge the communication gap between organizations and the targeted publics. Because of its increasing importance in online marketing, organizations should follow Twitter etiquette when … Continued
In a blog post and an email to users, Pinterest has finally announced their foray into advertisements after existing ad-free for three years. CEO Ben Silbermann announced the advertisements will come in the form of “promoted pins”, a la Twitter’s promoted tweets and Facebook’s promoted posts, all of which appear directly in user’s feeds. He … Continued
YouTube has announced that in its newest update coming in November users will be able to view videos without an internet connection on their mobile devices. Users will have the option to download videos onto their phones, tablets, or other mobile devices while on an internet connection. Users will be able to watch any videos … Continued