SEO is a vital part of any marketing campaign but it can quickly turn against your brand if not implemented correctly. SEO can be complicated and hard to understand and there are many myths surrounding the field, but there’s also a few big ‘don’ts’ that we can guarantee will hurt your search rankings. Keyword Stuffing: … Continued
Guest blogging is a great tool to get more links and exposure for your business, but you can’t simply throw a blog together and send it to every blog you want. There’s a certain etiquette that comes along with being a guest blogger and it’s not always a simple process. We’ve put together some practices … Continued
When businesses dive into social media, they can be overwhelmed and confused. Twitter provides a very succinct platform: you’ve got 140 characters to make a point that will intrigue, engage and entertain your target market. Many times, businesses can get overzealous with tweets — either tweeting too often, about irrelevant topics, or far too opinionated … Continued
When your business is starting a social media marketing campaign, one of the first things you’re likely to do is create a Facebook page for your business. Everyone knows how useful Facebook is for reaching out to fans, but how do you get there? Once you’ve created your page, the bones are still important — … Continued
The world of blogging and content marketing can be difficult to manage and sometimes seem useless- but it’s one of the most important aspects of SEO and is extremely helpful in driving content to your site. Over the years, blogging has become more competitive, more difficult, and, as always, myths and misconceptions about blogging have … Continued
When deciding to design a mobile app for your business, it’s key to take a step back and make sure your app is efficient and user-friendly. Many times, businesses can get too excited with their mobile apps and forget that their purpose is convenience- are they making the users life easier with this app? While … Continued
The world of SEO has been shaken up in the past few years and changed dramatically. Marketers are having to keep up regularly with what’s outdated, what’s new and what works. As SEO has grown and changed, as with most things, there have been myths floating around that are known to be true. However, the … Continued
There’s a wide variety of ways to engage your customers, and videos can be one of the most entertaining. In less than 120 seconds, you can make your customers laugh, give them important information, or show them how to use a product. Videos allow your customers to put a face to your company, and give … Continued
Previously Google Places, Google+ Local is now Google’s online review and recommendations aggregator, already racking up more than 100,000 participating businesses. Google+ Local links form location pins in Google Maps and has teamed up with Zagat ratings to provide overviews and reviews for businesses. This new makeup has made Google+ Local a much richer environment … Continued
If you haven’t heard of HARO (Help A Reporter Out), your business needs to start checking it out. HARO connects journalists with sources for a wide variety of subjects. Whatever your business’ industry, there’s a reporter out there who needs your expertise. Reporters, bloggers, and other content writers need quotes and information on a wide … Continued